Which Is The Best Platform To Build Your E-Commerce Website?

Wondering which is the best e-commerce website to use for your business? You’re not the only one. Almost everyone has this confusion as to which e-commerce website will suit them better when they are starting online. So, let’s take a look at all the pros and cons of WordPress, Wix, and Shopify, three of the biggest e-commerce websites out there.

WordPress

Website Design Option:

WordPress is absolutely amazing for flexible website designing. There are tons of options to design your website according to your preference. You can build a website for almost anything like selling products, blogs, educational purposes, etc.

Customization:

It is also extremely customizable. There are a ton of things you can do in WordPress like creating quizzes, creating courses, landing pages, and much more. The amount of customization you can do on WordPress is limitless.

Pricing:

WordPress can be free if you are okay with doing everything yourself (Which can be pretty hard for WordPress). But most people prefer to pay for hosting so that they can do all the work for them, The most popular hosting recommended by WordPress itself is Bluehost. The cost of Bluehost starts at $3.95 / month for a basic plan. There are 4 plans available to choose from so it is your preference. WordPress also has 4 plans for you to choose from that start at $4 / month.

Themes And Plugins:

WordPress’s themes collection is wider than any e-commerce website. However, there’s a lot of possibilities that you might run into some compatibility or safety issue because WordPress is an open-source platform and you might not get the best support from the developer. Plugins are the same. WordPress offers over 58 thousand plugins for you to choose from and add to your website. You just need to find the compatible one with good support.

SEO:

WordPress is the best site for SEO uses as it has options to structure and data perfectly before posting it on your site. It analyses your content, your description, and your URL to bring out the best results.

Payment Integration:

WordPress also offers a wide range of payment integration for your site, with over 65 payment integration options to be precise.

Support:

It doesn’t offer official customer support to people building their websites. It is one of the biggest disadvantages of WordPress. You can find many tutorials online but mostly you have to solve the issues on your own if you face any.

Wix

Website Design Option:

Wix offers over 140 design templates for your business preferences. If you want to start out and just want to have a simple website design then Wix’s design templates are pretty good to go with.

Customization:

The customization preference in Wix is not as WordPress but it is still good to create a professional-looking website. If you want to work with just simple things, then Wix is your option.

Pricing:

There is a free plan in Wix for you to start from but the upgrades start from $14 / month and there are 6 plans for you to choose from. Free hosting and domains are provided with the basic plan itself but to choose your custom domain you need to upgrade your plan.

Themes And Plugins:

Wix offers over 500 themes and 200+ plugins to add to your website. The collection isn’t anywhere near WordPress but Wix’s themes and plugins are most likely won’t have any issues to work with and is easy to use.

SEO:

SEO features in Wix are very limited. You can do the basic stuff such as meta-description and URL editing but there is no perfect analysis like in WordPress so your search ranking might not be very good.

Payment Integration:

Wix offers 50+ payment integration options according to the region such as Paypal, Stripe, Square, etc. It is still not as wide as WordPress because not all the accepted payment methods work in all countries. 

Support:

Wix’s customer support includes phone, chat, email, and even more quick service. You can also get instant supports for the most expenses plans in Wix.

Shopify

Website Design Option:

Shopify is specifically built for e-commerce websites and will not be good for regular business or personal websites. You cannot design your website for whatever purpose you want to because it was designed for shopping sites.

Customization:

As said earlier, it might not be very good for regular websites. However, for online shops, there are options to customize your products, your payment options, etc. 

Pricing:

Shopify is a little bit pricey compared to WordPress and Wix. While both WordPress and Wix offer a free plan where you can work with limited resources, Shopify doesn’t give you that option. You can get a free 14-day trial but you need to pay to run a website. The basic plan costs $29 / month which will be over $340 / year.

Themes And Plugins:

There are a lot of modern and stylish themes for E-shops in Shopify also it offers over 100 themes for you to choose from and some of them will be free to use and for others, you need to pay.

SEO:

Shopify, just like Wix provides only the basic SEO options so you cannot expect a lot from it like WordPress. Wix also offers some keyword supports but Shopify doesn’t do that either.

Payment Integration:

Payment options are one the best advantages for Shopify considering it was built for shopping websites. Shopify allows 100+ payment gateways to choose from for your website but it also charges a transaction fee on payments made.

Support:

Just like Wix, the customer support on Shopify is amazing as they provide 24/7 support for any of your queries at any time of the day. So Wix and Shopify win in this battle.

WordPressWixShopify
DesignFlexible and extremely customizableLimited customizationVery limited customization and suitable only for e-shops
PricingFree or $4/month for basic plan + HostingFree hosting and domain and for more domain options $14/month for basic planNo free plan and $29/month for basic plan
SEO ToolsExcellentGoodAverage
Payment IntegrationOffers 60+ payment integration optionsOffers a lot of payment modes but limited according to each countriesOffers 100+ payment integrations but charges transaction fee
SupportNo official supportOfficial support through chat, call, mail etc.Official support available for 24/7
Comparison between WordPress, Wix and Shopify

Conclusion

It is completely your choice to choose the best e-commerce website that works for you. We can suggest you choose with Wix or WordPress if you are a blogger or a business owner. If you are planning on starting an online store then Shopify should be your choice. 

If you want some help building and designing your e-commerce website or normal website to be user-friendly but also look more professional, contact us – ShadowBizz Digital Marketing agency anytime you want!

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ashbiha April 23, 2021 0 Comments

SEO vs SEM? What is the Ideal Digital Marketing Strategy for your Business?

You must have heard about the terms SEO and SEM by now if you are a business owner. We know how confusing it can get when it comes to understanding those two terms. So we’ve made it easy for you to understand about SEO vs SEM.

What is SEO?

SEO or Search Engine Optimization refers to the process of increasing and improving the traffic of your website organically. In a nutshell, SEO is important because it gives your website better visibility and traffic and gives you the chance to reach more customers.

What are the benefits of Search Media Optimization?

To be better in your marketing landscape, you need to do more than just advertisements and that is when SEO comes in. To recognize the use of SEO better, we have listed a few benefits and their significance.

  • Most of the online experience begins with search engine and their results
  • Numerous amounts of searchers (Approximately 70% – 80%) always go for the organic results and skip the paid ones
  • One-third number of people never go past the first page results of a search
  • Half of new customers and audience are generated because of SEO

What are the Cons of Search Engine Optimization?

Building your SEO is a very time taking process that requires lots of effort and patience. You need to work on it for at least four to six months to start seeing results. It is not possible to get to #1 in the first month itself. You can read more about it Here.

What is SEM?

SEM or Search Engine Marketing refers to the process of increasing and improving your website’s traffic through paid search advertising. One of the common known paid ads is Google Ads.

What are the Benefits of SEM?

  • It helps you generate leads as quickly as possible. You don’t need to wait for so long to finally be recognized by search engines
  • With more leads and link clicks, businesses get more revenues. And that helps in the growth of the business
  • SEM makes sure your website reaches the right people and at the right time
  • It is easy to start without any complicated or vigorous process of work, unlike SEO.

What are the Cons of SEM?

The important disadvantage of SEM is that it is too expensive. You have to try out different ways of placements to finally get the idea of what works. And by the time that happens, the budget might not be enough for small businesses.

SEO vs SEM (Differences between them):

It isn’t exactly SEO vs SEM to be honest because they are indeed very similar to each other. SEO deals with organic results and SEM deals with paid search results. Google has certain requirements for both of them to work on your website. If your website qualifies those requirements instantly, your ad will be on the top page of the search results in SEO. Meanwhile, your website has to gain a lot more trust than just requirements when it comes to SEO.

So, SEO vs SEM can be confusing at the start but small businesses can start by testing out both of them. SEO is important for long-term results while SEM can be good for short-term results.

SEO vs SEM

You can spend some of your time and make up your mind about it. If you’d like to get SEO service in Singapore at a small budget according to your business, Contact Us now.

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ashbiha April 2, 2021 0 Comments