Beware of this if you are not sending emails for marketing

If you are familiar with marketing and any kind of marketing method, you might know how important email is for marketing. These days businesses and people think that maybe it isn’t as important as everyone makes it out to be. Which is not true. If you are one of those businesses or people who think using email for marketing isn’t important or good, read this blog till the end.

Social media advertising, building a presence in social media are all amazing marketing strategies but email is much more important. There are tons of reasons we can tell you why but we have listed a few important reasons for the question “Why is email marketing so important?”. So read one.

Why is email marketing so important?

Email for marketing allows you to connect with your customer in real-time

email for marketing

Email is the only kind of communication (other than messages and calls) that is accessible by everyone. Everyone who owns a phone will have access to emails. But social media platforms like Instagram, Facebook, Twitter are not the same. Most people these days prefer not to use these platforms constantly because of how much time they spend on them. Which is a very understandable thing considering social media distracts us way too much. But emails aren’t like that. You cannot get distracted by checking emails and it is not possible. So of course people love getting connected with you through emails in real-time.

Emails can be personalized

Who doesn’t love personalized things, right? Almost everyone does! That is one of the reasons why using email for marketing is a great idea. You can personalize your message to each customer to make them feel important and voice your message at the same time. People love it when they are addressed personally and it has been proven that people engage with these emails much more than you think.

It is both easy and affordable

why mail is important

Yeah, you heard it right. Email for marketing is so simple and affordable at the same time. Even with spending so much money on your social media advertisements, you won’t get half of the result you were expecting. But with emails, you have no work to do except getting customers and sending them messages often. You don’t have to put too much work into it. Don’t believe us? Look into it yourself!

Also read: 7 best and easy to use tools for email marketing

Email for marketing helps with sales and traffic

Your sales pitch is much easier when it comes to email marketing if you do it the right way. Since you can have real-time connections with your customers, you can send them special messages, sales pitches, birthday messages and so much more to build trust and connection. And trust will lead to customers starting to get more interest in your brand or business. Because it is all about communication. You can easily increase traffic and sales by sending the emails at the right time with the right links and offers.

Email marketing will never go away

Unlike other platforms and marketing techniques that go out of trend from time to time, email marketing never goes away. And that might be the perfect answer for the question “Why is email marketing so important?”. You don’t have to rely on trends and put all your hard work into one platform and then worry about your effort when the platform goes out of trend. Email is the easiest and one of the most used platforms forever. It will never go away so you can keep building your customer list forever.

Bottom line, Stop looking for reasons as to “Why is email marketing so important?” and start doing it. Because you will see the results yourself. 

If you liked this blog about email for marketing, visit Shadowbizz to read similar content.

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ashbiha July 16, 2021 0 Comments

7 best and easy to use tools for email marketing – Small business

Email marketing is one of the most common ways of marketing and advertising. But a lot of small businesses don’t start doing it because either they don’t know what it is or think that it might be expensive. So we are here to solve that problem. What is email marketing? It is simple. You send emails to your customers regularly (once a week or once a month) to advertise about your new arrivals, services, or just give them a quick update. It is very easy to do but you cannot manually send emails to every single one of your customers. That is where these tools for email marketing come in.

They help in sending the mails to all of your customers at the time. This is pretty helpful and amazing considering it will take you hours if you do it manually. So what are these tools for email marketing? Are they free to use? If not, how much do they cost?

This blog talks about all of that. So be sure to read the entire blog to find the best tools for email marketing.

Tools for email marketing


Sender is arguably one of the tools for email marketing out there for amazing reasons. It has 3 main plans for you to choose from. Free forever, Monthly subscription, and Prepaid credits. The free forever plan lets you send up to 15,000 emails per month and it has a limit to subscribers of 2500. In addition, Sender has tons of amazing features including tracking your emails, when they were opened, how many of your customers read it and clicked the links included etc. All of these features are also available in the free version.

tools for email marketing - sender
Sender Pricing List


Sendinblue is an amazing choice for business owners who value their customers’ satisfaction and having a good relationship with them. It has a lot of templates for you to create your emails and personalize them. You can choose from four pricing plans to get started on Sendinblue, Free, Lite, Premium and Enterprise.

send in blue
Send in blue

Pabbly Email Marketing

Pabbly Marketing is a great choice for new business owners or people who do not have much experience in this email marketing. You can easily send emails to your customers in bulk by just signing up and verifying your email. It offers four different plans for you to choose from: Free, Rookie, Pro and Advance.

email marketing - pabbly
Pabbly Email Marketing Pricing


SendPulse is another easy to use tool for email marketing for tons of reasons. You can set the right time to send your mails to the customers by tracking your customers open time, behaviours etc. with SendPulse easily. You can analyze your customers according to their gender, age, clicks etc. if you use SendPulse. It is completely free to use but they also offer paid plans such as Standard, Pro and Enterprise according to your needs.

Sendpulse pricing


Omnisend is one of the best tools for email marketing, especially for small and medium businesses out there. You can get started and easily send your emails just like any other email marketing tool with amazing features. The email marketing tool can be used in four different plans: Free, Standard, Pro and Enterprise.

omnisend - email marketing
Omnisend pricing


GetResponse is known for its cheap yet amazing service in email marketing. The features you can get by signing up with GetResponse are Autoresponders, List creator and management and more. It offers different plans that start from Basic (costs $15/per month) and ends with Professional (costs $99/per month). You can also set up a custom price by contacting them.

Get response pricing


Mailchimp is one of the most popular tools for email marketing. Almost everyone who tried to start or know about email marketing knows about this one and that is why you should too. You can get all the features from all the other email marketing tools mentioned above in this one too. Although Mailchimp isn’t completely free it offers different plans that can be affordable to most small and medium businesses.

Did you find this post about tools for email marketing helpful? Want to read more similar blogs? Visit Shadowbizz and get started.

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ashbiha July 10, 2021 0 Comments