Beware of this if you are not sending emails for marketing

If you are familiar with marketing and any kind of marketing method, you might know how important email is for marketing. These days businesses and people think that maybe it isn’t as important as everyone makes it out to be. Which is not true. If you are one of those businesses or people who think using email for marketing isn’t important or good, read this blog till the end.

Social media advertising, building a presence in social media are all amazing marketing strategies but email is much more important. There are tons of reasons we can tell you why but we have listed a few important reasons for the question “Why is email marketing so important?”. So read one.

Why is email marketing so important?

Email for marketing allows you to connect with your customer in real-time

email for marketing

Email is the only kind of communication (other than messages and calls) that is accessible by everyone. Everyone who owns a phone will have access to emails. But social media platforms like Instagram, Facebook, Twitter are not the same. Most people these days prefer not to use these platforms constantly because of how much time they spend on them. Which is a very understandable thing considering social media distracts us way too much. But emails aren’t like that. You cannot get distracted by checking emails and it is not possible. So of course people love getting connected with you through emails in real-time.

Emails can be personalized

Who doesn’t love personalized things, right? Almost everyone does! That is one of the reasons why using email for marketing is a great idea. You can personalize your message to each customer to make them feel important and voice your message at the same time. People love it when they are addressed personally and it has been proven that people engage with these emails much more than you think.

It is both easy and affordable

why mail is important

Yeah, you heard it right. Email for marketing is so simple and affordable at the same time. Even with spending so much money on your social media advertisements, you won’t get half of the result you were expecting. But with emails, you have no work to do except getting customers and sending them messages often. You don’t have to put too much work into it. Don’t believe us? Look into it yourself!

Also read: 7 best and easy to use tools for email marketing

Email for marketing helps with sales and traffic

Your sales pitch is much easier when it comes to email marketing if you do it the right way. Since you can have real-time connections with your customers, you can send them special messages, sales pitches, birthday messages and so much more to build trust and connection. And trust will lead to customers starting to get more interest in your brand or business. Because it is all about communication. You can easily increase traffic and sales by sending the emails at the right time with the right links and offers.

Email marketing will never go away

Unlike other platforms and marketing techniques that go out of trend from time to time, email marketing never goes away. And that might be the perfect answer for the question “Why is email marketing so important?”. You don’t have to rely on trends and put all your hard work into one platform and then worry about your effort when the platform goes out of trend. Email is the easiest and one of the most used platforms forever. It will never go away so you can keep building your customer list forever.

Bottom line, Stop looking for reasons as to “Why is email marketing so important?” and start doing it. Because you will see the results yourself. 

If you liked this blog about email for marketing, visit Shadowbizz to read similar content.

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ashbiha July 16, 2021 0 Comments

7 best and easy to use tools for email marketing – Small business

Email marketing is one of the most common ways of marketing and advertising. But a lot of small businesses don’t start doing it because either they don’t know what it is or think that it might be expensive. So we are here to solve that problem. What is email marketing? It is simple. You send emails to your customers regularly (once a week or once a month) to advertise about your new arrivals, services, or just give them a quick update. It is very easy to do but you cannot manually send emails to every single one of your customers. That is where these tools for email marketing come in.

They help in sending the mails to all of your customers at the time. This is pretty helpful and amazing considering it will take you hours if you do it manually. So what are these tools for email marketing? Are they free to use? If not, how much do they cost?

This blog talks about all of that. So be sure to read the entire blog to find the best tools for email marketing.

Tools for email marketing


Sender is arguably one of the tools for email marketing out there for amazing reasons. It has 3 main plans for you to choose from. Free forever, Monthly subscription, and Prepaid credits. The free forever plan lets you send up to 15,000 emails per month and it has a limit to subscribers of 2500. In addition, Sender has tons of amazing features including tracking your emails, when they were opened, how many of your customers read it and clicked the links included etc. All of these features are also available in the free version.

tools for email marketing - sender
Sender Pricing List


Sendinblue is an amazing choice for business owners who value their customers’ satisfaction and having a good relationship with them. It has a lot of templates for you to create your emails and personalize them. You can choose from four pricing plans to get started on Sendinblue, Free, Lite, Premium and Enterprise.

send in blue
Send in blue

Pabbly Email Marketing

Pabbly Marketing is a great choice for new business owners or people who do not have much experience in this email marketing. You can easily send emails to your customers in bulk by just signing up and verifying your email. It offers four different plans for you to choose from: Free, Rookie, Pro and Advance.

email marketing - pabbly
Pabbly Email Marketing Pricing


SendPulse is another easy to use tool for email marketing for tons of reasons. You can set the right time to send your mails to the customers by tracking your customers open time, behaviours etc. with SendPulse easily. You can analyze your customers according to their gender, age, clicks etc. if you use SendPulse. It is completely free to use but they also offer paid plans such as Standard, Pro and Enterprise according to your needs.

Sendpulse pricing


Omnisend is one of the best tools for email marketing, especially for small and medium businesses out there. You can get started and easily send your emails just like any other email marketing tool with amazing features. The email marketing tool can be used in four different plans: Free, Standard, Pro and Enterprise.

omnisend - email marketing
Omnisend pricing


GetResponse is known for its cheap yet amazing service in email marketing. The features you can get by signing up with GetResponse are Autoresponders, List creator and management and more. It offers different plans that start from Basic (costs $15/per month) and ends with Professional (costs $99/per month). You can also set up a custom price by contacting them.

Get response pricing


Mailchimp is one of the most popular tools for email marketing. Almost everyone who tried to start or know about email marketing knows about this one and that is why you should too. You can get all the features from all the other email marketing tools mentioned above in this one too. Although Mailchimp isn’t completely free it offers different plans that can be affordable to most small and medium businesses.

Did you find this post about tools for email marketing helpful? Want to read more similar blogs? Visit Shadowbizz and get started.

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ashbiha July 10, 2021 0 Comments

10 devices to make your home smart home in Singapore that is less than $100

Getting started with a smart home can feel a bit hard but it is easier than you think. Yes, there are a lot of devices you might need to make it a smart home completely but you don’t have to completely transform it if you don’t want to. But just in case, we included some cheap and amazing devices you should check out to build your smart home in Singapore. Do you know what the good news is? All the devices are no more than $100!

So let’s get right into it and start transforming your normal home into an amazing smart home in Singapore, shall we?

Google Nest Mini

Google Nest Mini – Starting at $49

Google nest mini is the perfect device to start with if you are someone who prefers google assistant and everything google over Alexa. It can control quite a several devices based on a touch-screen and it can do multiple things like playing music and launching the google assistant. You can access the google next mini by simply saying ‘Hey Google’ and it can pick it up even from another room.

Amazon Echo Dot

Amazon Echo Dot | Image credit: Amazon – Starting at $50

Amazon’s Alexa is the famous speaker and controller that almost everyone loves. To build the perfect smart home in Singapore, you can buy the whole Amazon Echo family devices but that would cost a lot. So to start just get this one and see how fun and amazing it can manage all the connected devices.

TP-Link Smart Bulb

TP-Link Smart Bulb | Image Credit: Amazon – Starting at just $17

This TP-Link smart bulb is a voice-controlled light bulb that can be controlled using google devices or Alexa or Kasa app on your smartphones. You can adjust the brightness, change colours according to your mood and switch on and off the light from anywhere using the app or Alexa/Google devices. This is the perfect and cheap smart home device to add to your home because it also reduces the amount of energy spent on light bulbs.

TP-Link Kasa Smart WiFi Plug

Image Credit: Amazon – Starting from $15

Worried about your electricity bills because you keep forgetting to turn some devices off? Then this is the right choice for you. TP-Link Kasa smart wifi plug is helpful to control the plugged devices using Alexa and the Kasa app from anywhere! From kitchen appliances to lamps, you can connect almost anything to them and control them.

Wemo Wifi Smart Plug

Image Credit: Belkin – Starting from $18

This is an amazing alternative to the TP-Link wifi plug because it works not just on Alexa but also various assistants such as google, home kit etc. You can control the connected devices using smart assistants whenever you want. Another amazing thing about this smart plus is that it has a mode called ‘Away Mode’ which is useful when you’re connecting lamps to it. It turns on the lamps to moderate brightness to make it seem like you are home.

Lifx Mini Bulb

Image Credit: Amazon – Starting from $40

With a budget of around $45, this light bulb may be the beautiful addition you need in your smart home in Singapore. It can be controlled by Alexa and Google and even Siri to turn it on and off. This mini bulb can give some cool lighting effects, can change colours according to the music you are playing and is the perfect one for small rooms.

Wyze Cam

Image Credit: Amazon – Starting from $20

One of the cheapest and best smart home devices you can find is this Wyze cam. It costs around $30 and is worth the money because of some cool features such as night vision, voice control etc. You can link the cam to other Wyze devices such as motion sensors and smart bulbs to get more effective features.

Wyze Scale

Image Credit: Amazon – Starts at $20

If you’re someone who loves keeping track of their health/fitness journey, this is the best device to pick up for your new smart home in Singapore. It costs about $20 and is the cheapest smart scale around the market. You can even integrate this smart scale into Apple health or Google fit to keep track of your journey accurately.

Ezviz DB1C Wi-Fi Video Doorbell

Smart home
Image Credit: Amazon – Starting from $90

The best and affordable video doorbell you can find in the market is this Ezviz Wifi video doorbell. Most smart doorbells don’t just cost too much but also require some kind of premium subscription to see the live footage of your outside. But this one allows you to see the live footage outside, has HD video quality, voice control service and much more in just around $90. So we’ll say this is the ideal video doorbell to go for right now.

Honeywell Smart & Programmable Thermostat

Smart home Singapore
Image Credit: Amazon – Starting from around $60

Who doesn’t love to control their electricity bills by managing their temperature? Well, now you can do it automatically without having to do it yourself all the time. This smart thermostat can be controlled using Alexa and Google home. It has a seven-day schedule feature where you can schedule the prefered temperature and it will do the rest for you, all at an affordable price of less than $100.

Hope this blog about smart devices to add to your smart home in Singapore was helpful. For more information and similar blogs, visit Shadowbizz now!

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ashbiha June 26, 2021 0 Comments

Quick guide to run your website on AWS cloud – AWS migration services

There are some talks about AWS migration services and how it can be useful for people using websites that have good traffic. If you’ve been wondering what the deal is and want to know more about it, we got you covered.

Here is a list of things to look out for in AWS migration services and how you can benefit off it.

Your website is running well and good on WordPress/Wix/Joomla and your business is growing. But have you ever wondered about moving your website to a complete cloud platform? There are several advantages of moving your website to a full cloud platform like AWS migration services.


WordPress is loaded with tons of heavy content such as plugins, themes etc. And as a result, your e-commerce or other businesses website’s performance may affect the user experience. Sometimes this result cannot be changed even after cleaning up the site properly and when the hardware of the site cannot be upgraded or boosted.

During these situations, you can move your existing hardware step to a large scale cloud platform to get the freedom and space required. Your site’s performance can be better and the user or customer experience with it turns positive which in turn will result in better ROI.

Faster loading websites is a crucial factor in SEO. So if you want to rank on the top and stay on the top your website must load quickly. So hosting your website in AWS migration services or any cloud platform will be a great solution.


When you host the website hosting provider, you won’t get full access to the backend database. Servers etc.

For example, if the customer requests something on your website and you want to query your database and give the result. But you do not have the control over the database server to optimize the speed or the database query to solve the problem which in turn will result in a lot of problems.

When you choose the AWS cloud platform for hosting (WordPress site), you gain full access to your server, DNS server, email server, backup, file transfer and much more. You will have the freedom to do everything you want yourself and manage it according to your business needs.

Scalability and security

If your business is growing globally and you want to have servers across the globe, AWS migration services is very helpful as it has servers across the globe. Amazon also follows pay as you go pricing, which will bring cost-effective solutions. You need not worry about estimating the resources. Resources can be anything like servers, storage spaces, developing environment, networking components. For example, if you overestimate your requirements and buy more resources then your money will be wasted on unused resources. If you underestimated your resources and bought a small capacity, during the peak time your application might fail and you might fail to serve your customers. With AWS you can increase or decrease your resources at any time. And you pay only for what you use. 

It provides excellent support and security. 

Now there are several features and products in AWS. The image shows a basic architecture of running a WordPress website on AWS architecture that might look complex. You might wonder if such a complex architecture is needed for my simple website. The answer is you can start small and add only what is needed. 

Image source: 

So let us take step by step

Using amazon lightsail

amazon lightsail VPC - AWS migration services

Popular sites like Wix, Squarespace and WordPress offer to host your site for you by default. Similarly, Amazon has an offer in the name of ‘LightSail’, which is a managed solution for deploying sites like WordPress and others.

The Lightsail Management Console offers simple and easy access to all the core options present in AWS so as said, you can configure and manage your server, DNS settings and your static IP addresses all by yourself. Lightsail is an amazing option for individuals or small businesses that do not have a system administration yet.

Amazon lightsail infrastructure for WordPress site

As mentioned earlier, LightSail is a cloud-based platform that offers all the things you need to start and host your WordPress site. From managed databases to load balancers, it has everything.

Run your site in the easiest way

aws migration
AWS migration services

In its simplest form, we could run your WordPress website or any website built on any platform on a single server like the diagram below. Let’s consider a WordPress website as an example throughout the blog but it can be any website. All you need is an EC2 instance running WordPress, a simple VPC with an internet gateway, and DNS configured to point your domain name to this server. The database also resides in the same ec2 instance.

Add CloudFront

aws cloudfront

Cloudfront is a content delivery network (CDN) edge location service offered by Amazon. When you add the CloudFront it will copy the contents of the servers and hold a cache of different geographical locations. If your instance is running in Singapore and a user from France types your URL. Data will be retrieved from the local cache that is maintained in the France region instead of retrieving from the Singapore server.

Customers will experience and enjoy faster loading times because the edge locations are likely closer to them.

As your website loading speed increases it will also show a tremendous increase in your SEO rankings.

Move database to a private subnet

Now your database is in the same instance where your web server is residing and it’s in the public subnet. If you want to secure your database you can move it to a private subnet. For example, if you are in the healthcare system and collect personal health information from the users that have to be kept confidential then the best thing to do is move to a private subnet. 

Also if the instance fails there are chances the database gets erased and will not have any backup.

So you can Move your database from the main EC2 instance to another instance in a private subnet.

Amazon AWS supports different database engines 

  • Amazon Aurora 
  • PostgreSQL 
  • MySQL 
  • MariaDB 
  • Oracle Database 
  • Microsoft SQL Server

Amazon Aurora, an enterprise-class relational database, is at least five times after a normal MySQL database. It is also said to be three times faster than normal PostgreSQL databases. It can replicate six copies of your data across at least three availability zones and also backs up your data continuously to Amazon S3.

So the advantage of moving to amazon aurora will be  

  1. More secure 
  2. Backups available 
  3. Faster loading 

Scaling the ec2 instance and adding a load balancer


By setting up the scaling up option, you can automatically scale up your ec2 instance at a time when there is more traffic to your website. You can also scale down the ec2 instance when the traffic reduces. This will save your cost as you need not block your resources in advance. And you can add a load balancer to divert the traffic among the different ec2 instance that is running 

Use availability zones

Now all your ec2 instance, databases are in the same server location. If there is some damage to the server from any natural calamities your entries application may be lost. A good way to implement this is to use a separate availability zone (AZ). You can do this by adding another ec2 instance which is the copy of your first instance and a read-replica instance for database instances in a different geographical location, which is termed as availability zones in Amazon AWS.


All these steps are not necessary for a simple blogger who is hosting his website in WordPress. You can upgrade to different levels based on your business needs and upgrade if your business is scaling up. And Amazon Aws follows as you go price so you will charge only for the services you used, you can cut down the service if you feel it’s no longer useful. 

We ran a simple static website you can host in amazon lightsail which is going to cost you only 1-3$ per month approximately but fast loading time is guaranteed to boost your SEO rankings 

Or if you are a fast-growing e-commerce website with around 10,000 visitors per month, you can start running your website on AWS with a single ec2 instance and database in a private subnet with a CloudFront properly. This will cost you somewhere around 40-50 USD per month but the performance will be worth it.

If you are looking to migrate your website to the cloud, contact us and also if you want to rank better in search engines take a look at our Seo services.

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ashbiha June 26, 2021 0 Comments

Best And Economical Courier Service In Singapore

Delayed couriers are annoying. Especially when you are a business owner who promised that the package will get to the respective customers on time. While there are tons of courier services in Singapore, not all of them are affordable. So we took our time to list out some of the best and affordable courier service in Singapore that every small business should check out. Read on to find out.

courier service in Singapore

Related: 7 Best Payment Gateways in Singapore that will Cost you Less Money and Effort

Ninja Van

Best ForSmall Parcels
ChargesStarting from SG$ 3.20
Contact Details+65 6602 8271

Ninja Van is perfect for small businesses looking to ship small parcels often. They provide both affordable and amazing courier services in Singapore. One of the biggest advantages of Ninja Van is that you can fit anything you can into the packets. There are no weight limits like most of the courier services in Singapore. 

You can buy the Ninja Packets online or offline at selected locations. If you are buying them online you have to order at least 5 of them so for individual Ninja Packets you are gonna have to search for them offline. Click here to see the locations where you can buy the Ninja Packets Offline.

The delivery takes about 1 to 3 days and you can track the package.

Here are a few customer reviews for Ninja Van:

A five-star review from a client named Olha H:

“Ninja Van, you are awesome! Thanks for going the extra mile to deliver my parcel earlier than it should be! You made me super happy on Christmas eve! Thank you 100 times!”

Another honest review by a customer named Shawn T:

“Gotta give credit when it’s due. They have improved over the years, esp. so during the busy COVID-19 period last year which saw many items being delayed, etc. Nevertheless, the service rendered so far by the delivery personnel are pretty excellent, and many were courteous over the phone calls & followed instructions well.”


Best ForMany kinds of deliveries
ChargesUParcel rates
Contact Details+65 6589 8763

UParcel offers various delivery options each having different rates and timings. As mentioned, it can be good for almost any delivery but as a business, we’ll say it’s good for bulky parcels.

UParcel has tons of delivery options such as 1 hour, 3 hours, Same-day, Next day, etc. The cheapest (also slowest) delivery slot is next-day delivery and the most expensive is a 1-hour delivery slot. The best thing about UParcel is that you can completely trust their courier service in Singapore to get the package on time without any delay. 

Here are a few customer reviews for UParcel:

A happy review by a customer named Mahalakshmi Santosh:

“It was really good. This is my first time trying them. On top of it, it was a birthday cake that needed to be delivered. With so much doubt I booked them. Both the front office and the delivery agent coordinated well. Highly recommended. Will definitely try them again.”

A review to appreciate their professionalism by a client named Bob Tan:

“Wonderful delivery service, amazing experience. Highly recommended for same-day delivery. Delivery driver was friendly and delivered my item in perfect condition. Will definitely use them again in the future.”

Grab Express

Best ForInstant Delivery
ChargesDepends on the service you choose
Contact Details(65)69021030

Grab has a considerable amount of positive reviews from clients who have been using them for years. The Grab Express for instant delivery was recently started where you can easily send small packages (weighing about 5kg) through motorbikes and cars for a very affordable rate.

The cheapest way of delivery is 4-hour delivery and the instant delivery service can cost a little bit more than the 4 hour one. You cannot use this delivery service for food items and it is best for small packages that need instant delivery. 


Best ForCustomizable delivery
ChargesStarts at SG $10 + 0.30/KM
Contact Details6631 8383

Lalamove is similar to Grab Express because of providing various delivery options such as motorbikes, cars, etc. This courier service in Singapore is best known for its fast delivery service according to the delivery service you choose.

Your delivery can be done easily without having to wait around and Lalamove is famous for its lorry and vans delivery because of this reason. You can get your biggest goods delivered with good and fast customer service. 

Their rates depend on what type of delivery service you choose. You can take a look at their detailed rates here.

Here are a few customer reviews from LaLaMove’s clients:

A satisfied review by a customer named May Lim:

“I would like to leave a 5 * review for Uncle Quah Choon How. My friend delivered a set of surprise birthday meals for me to my house but I was in the office. Uncle Quah kindly offered to send the meal all the way to my office without any extra charges. He is very nice and warm. Made my day :)”

Another positive review by a client named Tracy Thian:

“It’s a rainy day & bday cake was delivered w extra care & in good shape. The delivery man even waited for quite some time for some1 to receive the goods! Many thanks, Norhafeez.”


Best ForPick up and delivery
ChargesStarts from SG $3.50

Pickupp is a good courier service in Singapore for small businesses and enterprises. They are among one of the best courier services in Singapore because of their 4-hour delivery slots that always reach on time.

You can book pickups anytime you want but pickups booked after the mentioned time slots on their website will be automatically switched to next-day delivery so it is better to check before booking. They provide an easy tracking service for your parcels and they offer one of the cheapest service rates in Singapore with easy customer service.

Here are a few customer reviews for Pickupp in Singapore:

A 5-star review from a trusted customer named Thomas Boiteau:

“Very helpful and dynamic team! They respond to every call and message to help with customers’ requests. Even weekends even though it is not guaranteed in their T&Cs. Looking forward to growing the business with their continuous support!”

And these are some suggestions about picking the best and cheapest option for your small business. Hopefully, you will have a good experience with them. Happy packing and delivering!

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ashbiha June 4, 2021 0 Comments

5 Best And Free Invoicing Software For Small Business

Invoicing is a crucial step for all businesses. But it is also one of the hardest parts for most businesses. As much as we would love to do the calculations on our own, humans tend to make mistakes. And the mistakes made in invoicing can haunt you for a long time even a small one will bring huge losses. That is why there is a thing called ‘Invoice Software’ where the software will do all the work for you. And the best part? For free!

So if you’ve been trying to find the best and free invoice software for your business to make your work easier, read on.

free and best invoice software

5 best and free invoice software for small businesses


Due is a forever-free invoicing software that is easy to use and is available in over 100 countries. There isn’t any setup for due and you can embed the invoices in your website so your clients can easily pay online. 


Zoho can be the perfect invoicing software to go with if you are just starting up. Zoho’s invoicing naturally integrates with many applications and their own suite of products. The applications that are integrated into Zoho are Google Drive, DropBox, Paypal, Stripe, and Onedrive. You can use it for free if you have fewer than five customers to invoice.


Wave (Invoice software) is a three-in-one package. It allows the use of free tools for invoicing, accounting and payroll. So instead of three different tools, you get to do it all in one. It is a completely free invoicing software that can be used for both personal and small business finances. 


Invoicera can be a suitable choice for a growing small business. It offers a free plan (that is free forever) where you can generate unlimited invoices and allow three clients. The upgraded plans, as said earlier, can be the ideal choice for small businesses. Each of these premium plans also allows a 30-Day trial period so you can always try it out to see if it works for you.


Brightbook is an easy-to-use and amazing invoice software that is completely free. With the free account, you can do invoicing, accounting, and check instant insights. The accounting software allows you to add your banking statements to help check the profit and loss.

Related: 7 Best Online Payment Gateways in Singapore for Small Businesses

If you are still confused, you can give a try all of them to find out the perfect invoice software for your business. You no longer have to struggle with messy or incorrect invoices with the help of software like this. So choose wisely.

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ashbiha May 28, 2021 0 Comments

Which Is The Best Platform To Build Your E-Commerce Website?

Wondering which is the best e-commerce website to use for your business? You’re not the only one. Almost everyone has this confusion as to which e-commerce website will suit them better when they are starting online. So, let’s take a look at all the pros and cons of WordPress, Wix, and Shopify, three of the biggest e-commerce websites out there.


Website Design Option:

WordPress is absolutely amazing for flexible website designing. There are tons of options to design your website according to your preference. You can build a website for almost anything like selling products, blogs, educational purposes, etc.


It is also extremely customizable. There are a ton of things you can do in WordPress like creating quizzes, creating courses, landing pages, and much more. The amount of customization you can do on WordPress is limitless.


WordPress can be free if you are okay with doing everything yourself (Which can be pretty hard for WordPress). But most people prefer to pay for hosting so that they can do all the work for them, The most popular hosting recommended by WordPress itself is Bluehost. The cost of Bluehost starts at $3.95 / month for a basic plan. There are 4 plans available to choose from so it is your preference. WordPress also has 4 plans for you to choose from that start at $4 / month.

Themes And Plugins:

WordPress’s themes collection is wider than any e-commerce website. However, there’s a lot of possibilities that you might run into some compatibility or safety issue because WordPress is an open-source platform and you might not get the best support from the developer. Plugins are the same. WordPress offers over 58 thousand plugins for you to choose from and add to your website. You just need to find the compatible one with good support.


WordPress is the best site for SEO uses as it has options to structure and data perfectly before posting it on your site. It analyses your content, your description, and your URL to bring out the best results.

Payment Integration:

WordPress also offers a wide range of payment integration for your site, with over 65 payment integration options to be precise.


It doesn’t offer official customer support to people building their websites. It is one of the biggest disadvantages of WordPress. You can find many tutorials online but mostly you have to solve the issues on your own if you face any.


Website Design Option:

Wix offers over 140 design templates for your business preferences. If you want to start out and just want to have a simple website design then Wix’s design templates are pretty good to go with.


The customization preference in Wix is not as WordPress but it is still good to create a professional-looking website. If you want to work with just simple things, then Wix is your option.


There is a free plan in Wix for you to start from but the upgrades start from $14 / month and there are 6 plans for you to choose from. Free hosting and domains are provided with the basic plan itself but to choose your custom domain you need to upgrade your plan.

Themes And Plugins:

Wix offers over 500 themes and 200+ plugins to add to your website. The collection isn’t anywhere near WordPress but Wix’s themes and plugins are most likely won’t have any issues to work with and is easy to use.


SEO features in Wix are very limited. You can do the basic stuff such as meta-description and URL editing but there is no perfect analysis like in WordPress so your search ranking might not be very good.

Payment Integration:

Wix offers 50+ payment integration options according to the region such as Paypal, Stripe, Square, etc. It is still not as wide as WordPress because not all the accepted payment methods work in all countries. 


Wix’s customer support includes phone, chat, email, and even more quick service. You can also get instant supports for the most expenses plans in Wix.


Website Design Option:

Shopify is specifically built for e-commerce websites and will not be good for regular business or personal websites. You cannot design your website for whatever purpose you want to because it was designed for shopping sites.


As said earlier, it might not be very good for regular websites. However, for online shops, there are options to customize your products, your payment options, etc. 


Shopify is a little bit pricey compared to WordPress and Wix. While both WordPress and Wix offer a free plan where you can work with limited resources, Shopify doesn’t give you that option. You can get a free 14-day trial but you need to pay to run a website. The basic plan costs $29 / month which will be over $340 / year.

Themes And Plugins:

There are a lot of modern and stylish themes for E-shops in Shopify also it offers over 100 themes for you to choose from and some of them will be free to use and for others, you need to pay.


Shopify, just like Wix provides only the basic SEO options so you cannot expect a lot from it like WordPress. Wix also offers some keyword supports but Shopify doesn’t do that either.

Payment Integration:

Payment options are one the best advantages for Shopify considering it was built for shopping websites. Shopify allows 100+ payment gateways to choose from for your website but it also charges a transaction fee on payments made.


Just like Wix, the customer support on Shopify is amazing as they provide 24/7 support for any of your queries at any time of the day. So Wix and Shopify win in this battle.

DesignFlexible and extremely customizableLimited customizationVery limited customization and suitable only for e-shops
PricingFree or $4/month for basic plan + HostingFree hosting and domain and for more domain options $14/month for basic planNo free plan and $29/month for basic plan
SEO ToolsExcellentGoodAverage
Payment IntegrationOffers 60+ payment integration optionsOffers a lot of payment modes but limited according to each countriesOffers 100+ payment integrations but charges transaction fee
SupportNo official supportOfficial support through chat, call, mail etc.Official support available for 24/7
Comparison between WordPress, Wix and Shopify


It is completely your choice to choose the best e-commerce website that works for you. We can suggest you choose with Wix or WordPress if you are a blogger or a business owner. If you are planning on starting an online store then Shopify should be your choice. 

If you want some help building and designing your e-commerce website or normal website to be user-friendly but also look more professional, contact us – ShadowBizz Digital Marketing agency anytime you want!

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ashbiha April 23, 2021 0 Comments

SEO vs SEM? What is the Ideal Digital Marketing Strategy for your Business?

You must have heard about the terms SEO and SEM by now if you are a business owner. We know how confusing it can get when it comes to understanding those two terms. So we’ve made it easy for you to understand about SEO vs SEM.

What is SEO?

SEO or Search Engine Optimization refers to the process of increasing and improving the traffic of your website organically. In a nutshell, SEO is important because it gives your website better visibility and traffic and gives you the chance to reach more customers.

What are the benefits of Search Media Optimization?

To be better in your marketing landscape, you need to do more than just advertisements and that is when SEO comes in. To recognize the use of SEO better, we have listed a few benefits and their significance.

  • Most of the online experience begins with search engine and their results
  • Numerous amounts of searchers (Approximately 70% – 80%) always go for the organic results and skip the paid ones
  • One-third number of people never go past the first page results of a search
  • Half of new customers and audience are generated because of SEO

What are the Cons of Search Engine Optimization?

Building your SEO is a very time taking process that requires lots of effort and patience. You need to work on it for at least four to six months to start seeing results. It is not possible to get to #1 in the first month itself. You can read more about it Here.

What is SEM?

SEM or Search Engine Marketing refers to the process of increasing and improving your website’s traffic through paid search advertising. One of the common known paid ads is Google Ads.

What are the Benefits of SEM?

  • It helps you generate leads as quickly as possible. You don’t need to wait for so long to finally be recognized by search engines
  • With more leads and link clicks, businesses get more revenues. And that helps in the growth of the business
  • SEM makes sure your website reaches the right people and at the right time
  • It is easy to start without any complicated or vigorous process of work, unlike SEO.

What are the Cons of SEM?

The important disadvantage of SEM is that it is too expensive. You have to try out different ways of placements to finally get the idea of what works. And by the time that happens, the budget might not be enough for small businesses.

SEO vs SEM (Differences between them):

It isn’t exactly SEO vs SEM to be honest because they are indeed very similar to each other. SEO deals with organic results and SEM deals with paid search results. Google has certain requirements for both of them to work on your website. If your website qualifies those requirements instantly, your ad will be on the top page of the search results in SEO. Meanwhile, your website has to gain a lot more trust than just requirements when it comes to SEO.

So, SEO vs SEM can be confusing at the start but small businesses can start by testing out both of them. SEO is important for long-term results while SEM can be good for short-term results.


You can spend some of your time and make up your mind about it. If you’d like to get SEO service in Singapore at a small budget according to your business, Contact Us now.

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ashbiha April 2, 2021 0 Comments

How to Set Your Marketing Goals

Do you want to get a good return on investment of your money spent on marketing? Do you know what is the first thing you have to do for your marketing goals? It is Goal Setting.

This is an essential and good practice by any business owner. With these few simple tips, you can set your marketing goals quickly and easily.! In this blog, we’ll walk you through how to set up your marketing goals aligned to your business goals and how to achieve all your marketing objectives with good ROI(Return of investment)marketing objectives. We have also given you a pdf file with stepwise exercises to build your business plan.

Remember: Every business is different and you cant just follow the marketing strategies done by a successful business. Marketing Goals have to be derived from your business goals. Otherwise, you will not reach to your potential audience and you will waste your time and effort

Step #1: Define Your Business Goals

The first step is to clearly identify your business goals. Grap a paper or open a notepad and derive these points from your business goal.

  • What is your mission statement?
  • What are the objectives you want to achieve in your business? (Write at least 3).
  • Define your unique value proposition for each of your objectives
  • Come up with a quick 2 line summary about your objective and unique value you provide.
Business Strategy Worksheet

You can download this Business Strategy Worksheet in PDF below:

Step #2: Define Your Customer Strategy

Now define your customers here. They are your end audience so, all your marketing plans should be inclined towards the. These simple steps will identify potential customers and come up with an ideal plan unique for your customers.

  • List down the demographics of your potential audience. Create at least Like Gender, age group, interest.
  • Write the audience’s goals. What your audience actually needs
  • What is the technology your customers use? Like Facebook, Google search, Instagram , twitter ,etc.
Business Goals or Strategy Worksheet

You can download this Business Strategy Image in PDF below:

Step #3: Creating Shared value

Now You have to create a marketing goal for each of the objectives you created before. Your business goals and customer strategy match the target audience for each goal. This is where you find the shared value of your business and customer.

  • Take one objective at the time
  • Match the correct audience from customer study list
  • List down the customer channels you mentioned in customer study list
  • In each channel create the following list.
Creating a shared value worksheet

You can download this Creating a Shared Value Worksheet in PDF below:

There are no secrets to success. It is the result of preparation, hard work, and learning from failure.

– Paul Tournier

As your budget progresses and evolves, continue referring to your Marketing Goals. Remember to make the necessary modifications to your goals as time changes. Stay focused and remember your goals – they will always inform what your next step will be!

Marketing Strategy Worksheet

You can download this Marketing Strategy Worksheet in PDF below:

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ashbiha March 23, 2021 0 Comments

7 Best Payment Gateways in Singapore that will Cost you Less Money and Effort

Digital payments are becoming a big part of everyone’s life and finding the best payment gateway for your small business is also important. There are a lot of payment gateways around the world, yes. But the ones that are affordable and easy to use, not so much. 

To show the value of digital payments

A business needs to have a secure and reliable payment gateway because if not, it is going to affect your sales and your business. If you are a small retailer or own a small business and looking to switch to digital payment methods, you’re in the right place. We have tried our best to list out the best payment gateways in Singapore that will be suitable for everyone.

Top 7 Payment Gateway options to use in Singapore:

Paypal (Global Payment Gateway):

Paypal is one of the most trusted and well-known payment gateway around the world. So it’s safe to say that the experience with Paypal will be very easy and secure. 

It allows the users to make transactions in 2 ways: Paypal Express and Paypal Standard. The option Paypal Express is for quick payments that have to be done as quickly as possible. Paypal Standard is a slow transaction mode where one has to enter all kinds of information before getting ready to send the payment. 

Red Dot Payment:

Red Dot Payment is headquartered in Singapore itself and offers a range of payment gateway services for businesses. It allows the user to choose from the different range of payment modes available including both cards and non-cards.


Stripe was launched in 2016 in Singapore and is well-known for its reliable and flexible features. It is being used by some big brands and names like Kickstarter and Deliver but is also suitable for small businesses.

Asia Pay (Asian Payment Gateway):

Being one of the most used payment gateways in Asia, Asia Pay accepts payments using Cards and other modes such as Paypal, China Unionpay, and Alipay. The user can use Asia Pay in different currencies, different languages, and multiple cards.

Brain Tree:

Brain Tree is a part of the global payment gateway, PayPal. It offers multiple payment methods such as cards (Visa, Mastercard, etc.), Apple pay, Union pay, and Android pay. Braintree provides the users with workable prices that make it easier for them.


eNets can be considered as not so easy to set up for payments. The payment gateway requires a merchant bank account and takes about 6 weeks to complete the integration process. Although it is a tedious process, it accepts all major credit cards for payments.

Liquid Gateway:

Liquid Gateway is another Singapore-based payment gateway that offers a very low transaction fee compared to most of the payment gateways. It will be suitable and reliable for all businesses in Singapore who don’t wanna do or deal with any complicated procedures and fee structures. 

Payment Gateways:PayPalRed Dot PaymentStripeAsia PayBrain TreeeNetsLiquid Gateway
Set-up feeNo Set-up Cost1 time Set-up costNo set-up feeQuote Based FeeNo Set-up feeSet-up fee requires and variesNo Set-up fee
Transaction FeeS$0.50 Transaction Fee on every transfer3% + S$0.30 transaction fee on for credit card3.4% + $0.50 fixed transaction fee2.6% + RM 1.50 per transaction3.4% + $0.50 transaction fee3.5 to 4% transaction fee2.9% + $0.50 transaction fee
Accepted Payment MethodsCards and PaypalCards and Non-Cards Credit Cards and BitcoinsCards and other modesCredit cards and other modesAll Major Credit cardsCards and other modes
IntegrationSimple signup by creating a business account with emailAn application process to integrate your business which takes about 3 working daysRequires a certain expertise or a developer to customize the payment APISign up process that can be integrated to multiple channelsHas 2 ways of integration.1. A quick signup2. Improved integration with some expert helpAlmost a long application process for a much more tedious integrationA simple sign up process and the company will guide through the rest

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ashbiha March 12, 2021 0 Comments