Which Is The Best Platform To Build Your E-Commerce Website?

Wondering which is the best e-commerce website to use for your business? You’re not the only one. Almost everyone has this confusion as to which e-commerce website will suit them better when they are starting online. So, let’s take a look at all the pros and cons of WordPress, Wix, and Shopify, three of the biggest e-commerce websites out there.

WordPress

Website Design Option:

WordPress is absolutely amazing for flexible website designing. There are tons of options to design your website according to your preference. You can build a website for almost anything like selling products, blogs, educational purposes, etc.

Customization:

It is also extremely customizable. There are a ton of things you can do in WordPress like creating quizzes, creating courses, landing pages, and much more. The amount of customization you can do on WordPress is limitless.

Pricing:

WordPress can be free if you are okay with doing everything yourself (Which can be pretty hard for WordPress). But most people prefer to pay for hosting so that they can do all the work for them, The most popular hosting recommended by WordPress itself is Bluehost. The cost of Bluehost starts at $3.95 / month for a basic plan. There are 4 plans available to choose from so it is your preference. WordPress also has 4 plans for you to choose from that start at $4 / month.

Themes And Plugins:

WordPress’s themes collection is wider than any e-commerce website. However, there’s a lot of possibilities that you might run into some compatibility or safety issue because WordPress is an open-source platform and you might not get the best support from the developer. Plugins are the same. WordPress offers over 58 thousand plugins for you to choose from and add to your website. You just need to find the compatible one with good support.

SEO:

WordPress is the best site for SEO uses as it has options to structure and data perfectly before posting it on your site. It analyses your content, your description, and your URL to bring out the best results.

Payment Integration:

WordPress also offers a wide range of payment integration for your site, with over 65 payment integration options to be precise.

Support:

It doesn’t offer official customer support to people building their websites. It is one of the biggest disadvantages of WordPress. You can find many tutorials online but mostly you have to solve the issues on your own if you face any.

Wix

Website Design Option:

Wix offers over 140 design templates for your business preferences. If you want to start out and just want to have a simple website design then Wix’s design templates are pretty good to go with.

Customization:

The customization preference in Wix is not as WordPress but it is still good to create a professional-looking website. If you want to work with just simple things, then Wix is your option.

Pricing:

There is a free plan in Wix for you to start from but the upgrades start from $14 / month and there are 6 plans for you to choose from. Free hosting and domains are provided with the basic plan itself but to choose your custom domain you need to upgrade your plan.

Themes And Plugins:

Wix offers over 500 themes and 200+ plugins to add to your website. The collection isn’t anywhere near WordPress but Wix’s themes and plugins are most likely won’t have any issues to work with and is easy to use.

SEO:

SEO features in Wix are very limited. You can do the basic stuff such as meta-description and URL editing but there is no perfect analysis like in WordPress so your search ranking might not be very good.

Payment Integration:

Wix offers 50+ payment integration options according to the region such as Paypal, Stripe, Square, etc. It is still not as wide as WordPress because not all the accepted payment methods work in all countries. 

Support:

Wix’s customer support includes phone, chat, email, and even more quick service. You can also get instant supports for the most expenses plans in Wix.

Shopify

Website Design Option:

Shopify is specifically built for e-commerce websites and will not be good for regular business or personal websites. You cannot design your website for whatever purpose you want to because it was designed for shopping sites.

Customization:

As said earlier, it might not be very good for regular websites. However, for online shops, there are options to customize your products, your payment options, etc. 

Pricing:

Shopify is a little bit pricey compared to WordPress and Wix. While both WordPress and Wix offer a free plan where you can work with limited resources, Shopify doesn’t give you that option. You can get a free 14-day trial but you need to pay to run a website. The basic plan costs $29 / month which will be over $340 / year.

Themes And Plugins:

There are a lot of modern and stylish themes for E-shops in Shopify also it offers over 100 themes for you to choose from and some of them will be free to use and for others, you need to pay.

SEO:

Shopify, just like Wix provides only the basic SEO options so you cannot expect a lot from it like WordPress. Wix also offers some keyword supports but Shopify doesn’t do that either.

Payment Integration:

Payment options are one the best advantages for Shopify considering it was built for shopping websites. Shopify allows 100+ payment gateways to choose from for your website but it also charges a transaction fee on payments made.

Support:

Just like Wix, the customer support on Shopify is amazing as they provide 24/7 support for any of your queries at any time of the day. So Wix and Shopify win in this battle.

WordPressWixShopify
DesignFlexible and extremely customizableLimited customizationVery limited customization and suitable only for e-shops
PricingFree or $4/month for basic plan + HostingFree hosting and domain and for more domain options $14/month for basic planNo free plan and $29/month for basic plan
SEO ToolsExcellentGoodAverage
Payment IntegrationOffers 60+ payment integration optionsOffers a lot of payment modes but limited according to each countriesOffers 100+ payment integrations but charges transaction fee
SupportNo official supportOfficial support through chat, call, mail etc.Official support available for 24/7
Comparison between WordPress, Wix and Shopify

Conclusion

It is completely your choice to choose the best e-commerce website that works for you. We can suggest you choose with Wix or WordPress if you are a blogger or a business owner. If you are planning on starting an online store then Shopify should be your choice. 

If you want some help building and designing your e-commerce website or normal website to be user-friendly but also look more professional, contact us – ShadowBizz Digital Marketing agency anytime you want!

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ashbiha April 23, 2021 0 Comments

SEO vs SEM? What is the Ideal Digital Marketing Strategy for your Business?

You must have heard about the terms SEO and SEM by now if you are a business owner. We know how confusing it can get when it comes to understanding those two terms. So we’ve made it easy for you to understand about SEO vs SEM.

What is SEO?

SEO or Search Engine Optimization refers to the process of increasing and improving the traffic of your website organically. In a nutshell, SEO is important because it gives your website better visibility and traffic and gives you the chance to reach more customers.

What are the benefits of Search Media Optimization?

To be better in your marketing landscape, you need to do more than just advertisements and that is when SEO comes in. To recognize the use of SEO better, we have listed a few benefits and their significance.

  • Most of the online experience begins with search engine and their results
  • Numerous amounts of searchers (Approximately 70% – 80%) always go for the organic results and skip the paid ones
  • One-third number of people never go past the first page results of a search
  • Half of new customers and audience are generated because of SEO

What are the Cons of Search Engine Optimization?

Building your SEO is a very time taking process that requires lots of effort and patience. You need to work on it for at least four to six months to start seeing results. It is not possible to get to #1 in the first month itself. You can read more about it Here.

What is SEM?

SEM or Search Engine Marketing refers to the process of increasing and improving your website’s traffic through paid search advertising. One of the common known paid ads is Google Ads.

What are the Benefits of SEM?

  • It helps you generate leads as quickly as possible. You don’t need to wait for so long to finally be recognized by search engines
  • With more leads and link clicks, businesses get more revenues. And that helps in the growth of the business
  • SEM makes sure your website reaches the right people and at the right time
  • It is easy to start without any complicated or vigorous process of work, unlike SEO.

What are the Cons of SEM?

The important disadvantage of SEM is that it is too expensive. You have to try out different ways of placements to finally get the idea of what works. And by the time that happens, the budget might not be enough for small businesses.

SEO vs SEM (Differences between them):

It isn’t exactly SEO vs SEM to be honest because they are indeed very similar to each other. SEO deals with organic results and SEM deals with paid search results. Google has certain requirements for both of them to work on your website. If your website qualifies those requirements instantly, your ad will be on the top page of the search results in SEO. Meanwhile, your website has to gain a lot more trust than just requirements when it comes to SEO.

So, SEO vs SEM can be confusing at the start but small businesses can start by testing out both of them. SEO is important for long-term results while SEM can be good for short-term results.

SEO vs SEM

You can spend some of your time and make up your mind about it. If you’d like to get SEO service in Singapore at a small budget according to your business, Contact Us now.

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ashbiha April 2, 2021 0 Comments

How to Set Your Marketing Goals

Do you want to get a good return on investment of your money spent on marketing? Do you know what is the first thing you have to do for your marketing goals? It is Goal Setting.

This is an essential and good practice by any business owner. With these few simple tips, you can set your marketing goals quickly and easily.! In this blog, we’ll walk you through how to set up your marketing goals aligned to your business goals and how to achieve all your marketing objectives with good ROI(Return of investment)marketing objectives. We have also given you a pdf file with stepwise exercises to build your business plan.

Remember: Every business is different and you cant just follow the marketing strategies done by a successful business. Marketing Goals have to be derived from your business goals. Otherwise, you will not reach to your potential audience and you will waste your time and effort

Step #1: Define Your Business Goals

The first step is to clearly identify your business goals. Grap a paper or open a notepad and derive these points from your business goal.

  • What is your mission statement?
  • What are the objectives you want to achieve in your business? (Write at least 3).
  • Define your unique value proposition for each of your objectives
  • Come up with a quick 2 line summary about your objective and unique value you provide.
Business Strategy Worksheet

You can download this Business Strategy Worksheet in PDF below:

Step #2: Define Your Customer Strategy

Now define your customers here. They are your end audience so, all your marketing plans should be inclined towards the. These simple steps will identify potential customers and come up with an ideal plan unique for your customers.

  • List down the demographics of your potential audience. Create at least Like Gender, age group, interest.
  • Write the audience’s goals. What your audience actually needs
  • What is the technology your customers use? Like Facebook, Google search, Instagram , twitter ,etc.
Business Goals or Strategy Worksheet

You can download this Business Strategy Image in PDF below:

Step #3: Creating Shared value

Now You have to create a marketing goal for each of the objectives you created before. Your business goals and customer strategy match the target audience for each goal. This is where you find the shared value of your business and customer.

  • Take one objective at the time
  • Match the correct audience from customer study list
  • List down the customer channels you mentioned in customer study list
  • In each channel create the following list.
Creating a shared value worksheet

You can download this Creating a Shared Value Worksheet in PDF below:

There are no secrets to success. It is the result of preparation, hard work, and learning from failure.

– Paul Tournier

As your budget progresses and evolves, continue referring to your Marketing Goals. Remember to make the necessary modifications to your goals as time changes. Stay focused and remember your goals – they will always inform what your next step will be!

Marketing Strategy Worksheet

You can download this Marketing Strategy Worksheet in PDF below:

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ashbiha March 23, 2021 0 Comments

7 Best Payment Gateways in Singapore that will Cost you Less Money and Effort

Digital payments are becoming a big part of everyone’s life and finding the best payment gateway for your small business is also important. There are a lot of payment gateways around the world, yes. But the ones that are affordable and easy to use, not so much. 

To show the value of digital payments

A business needs to have a secure and reliable payment gateway because if not, it is going to affect your sales and your business. If you are a small retailer or own a small business and looking to switch to digital payment methods, you’re in the right place. We have tried our best to list out the best payment gateways in Singapore that will be suitable for everyone.

Top 7 Payment Gateway options to use in Singapore:

Paypal (Global Payment Gateway):

Paypal is one of the most trusted and well-known payment gateway around the world. So it’s safe to say that the experience with Paypal will be very easy and secure. 

It allows the users to make transactions in 2 ways: Paypal Express and Paypal Standard. The option Paypal Express is for quick payments that have to be done as quickly as possible. Paypal Standard is a slow transaction mode where one has to enter all kinds of information before getting ready to send the payment. 

Red Dot Payment:

Red Dot Payment is headquartered in Singapore itself and offers a range of payment gateway services for businesses. It allows the user to choose from the different range of payment modes available including both cards and non-cards.

Stripe:

Stripe was launched in 2016 in Singapore and is well-known for its reliable and flexible features. It is being used by some big brands and names like Kickstarter and Deliver but is also suitable for small businesses.

Asia Pay (Asian Payment Gateway):

Being one of the most used payment gateways in Asia, Asia Pay accepts payments using Cards and other modes such as Paypal, China Unionpay, and Alipay. The user can use Asia Pay in different currencies, different languages, and multiple cards.

Brain Tree:

Brain Tree is a part of the global payment gateway, PayPal. It offers multiple payment methods such as cards (Visa, Mastercard, etc.), Apple pay, Union pay, and Android pay. Braintree provides the users with workable prices that make it easier for them.

eNets:

eNets can be considered as not so easy to set up for payments. The payment gateway requires a merchant bank account and takes about 6 weeks to complete the integration process. Although it is a tedious process, it accepts all major credit cards for payments.

Liquid Gateway:

Liquid Gateway is another Singapore-based payment gateway that offers a very low transaction fee compared to most of the payment gateways. It will be suitable and reliable for all businesses in Singapore who don’t wanna do or deal with any complicated procedures and fee structures. 

Payment Gateways:PayPalRed Dot PaymentStripeAsia PayBrain TreeeNetsLiquid Gateway
Set-up feeNo Set-up Cost1 time Set-up costNo set-up feeQuote Based FeeNo Set-up feeSet-up fee requires and variesNo Set-up fee
Transaction FeeS$0.50 Transaction Fee on every transfer3% + S$0.30 transaction fee on for credit card3.4% + $0.50 fixed transaction fee2.6% + RM 1.50 per transaction3.4% + $0.50 transaction fee3.5 to 4% transaction fee2.9% + $0.50 transaction fee
Accepted Payment MethodsCards and PaypalCards and Non-Cards Credit Cards and BitcoinsCards and other modesCredit cards and other modesAll Major Credit cardsCards and other modes
IntegrationSimple signup by creating a business account with emailAn application process to integrate your business which takes about 3 working daysRequires a certain expertise or a developer to customize the payment APISign up process that can be integrated to multiple channelsHas 2 ways of integration.1. A quick signup2. Improved integration with some expert helpAlmost a long application process for a much more tedious integrationA simple sign up process and the company will guide through the rest

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ashbiha March 12, 2021 0 Comments

How to Import Goods to Singapore

Popular with traders both locally and internationally, Singapore is connected to ports over 600 in 120 countries. Singapore is rated as one of the easiest places to start or run or start a business in a few hours.  Importing goods to Singapore can be a confusing process for people who just don’t understand trading but want to understand the concept of it. This article is here to serve you the exact purpose as it is presented in a way for everyone to understand the Import process in Singapore.

Here are the steps one needs to follow and check before deciding to Import goods into Singapore:

Import Goods to Singapore

Step 1: Activate Your UEN

If anyone wishes to import goods to Singapore, the company must have a valid UEN from Accounting and Corporate Regulatory Authority (ACRA). 

Step 2: Activation of customs account

If the company has already been registered with the (ACRA) Accounting and Corporate Regulatory Authority then the owner/director/partner whose documentation is also registered with ACRA, can initiate the company’s Customs Account. Furthermore, They can sign up via e-Service to receive notifications and alerts using SingPass.

Here is the link to sign up: https://www.tradenet.gov.sg/TN41EFORM/tds/sp/splogin.do?action=init_acct 

Step 3: Check for controlled goods

Check whether your goods fall in the controlled goods category. 

Import Goods that fall into the controlled category need proper authorization such as an Advance Notification license and/or certificate approval from the Authorities (CA) before they are imported into Singapore.

List of goods that are prohibited or controlled are listed here https://www.customs.gov.sg/businesses/importing-goods/controlled-and-prohibited-goods-for-import

Step 4: Import procedure for importing goods to Singapore

Now assuming your goods are not in the controlled or prohibited category, Goods are broadly classified as dutiable and non-dutiable. Check where your goods fall.

Dutiable and Non-Dutiable Goods

Dutiable goods, which incur both GST and duty.

Non-dutiable goods incur GST only.

GST grant is given only for non-dutiable goods imported by parcel post or air freight to a total CIF value not exceeding S$ 400.00

Step 5: Permit application for importing goods to Singapore

There are two ways 

Number 1:

You can appoint a local freight forwarding agent, registered as a TradeNet® user with the Singapore Customs to help with the documentation Customs and help you make them as your Declaring Agent.

Number 2:

Any institution or entity which is registered with a TradeNet® account can submit and help obtain approval for their applications through the same.

For a small business or home business if the import frequency is less it’s better to go with option 1.

For the list of trade net providers in Singapore you can check here https://www.customs.gov.sg/businesses/national-single-window/overview/tradenet-solution-providers 

Step 6: Paying Duties

All payment regarding duties has to be made to Singapore Customs through Interbank GIRO (IBG). If your company’s import is on a low frequency then you can choose to organize with your appointed Declaring Agent to do everything regarding your duties. If not, you can register your company for an IBG and permit your Declaring Agent to use that IBG for duties regarding your Customs Permit via the Authorisation of Declaring Agent e-Service. 

For more information on IBG application with Singapore Customs, Please visit https://www.customs.gov.sg/businesses/registering-to-trade/registration-procedures/apply-for-inter-bank-giro

After following all the procedures and successfully getting permission to import goods to Singapore, one should keep all the documents connected to the import of goods for at least five years, starting from the date of customs permit approval. If requested, those documentations must be presented to the Singapore Customs in either physical or digital form.

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ashbiha March 4, 2021 0 Comments