How to increase the revenue of home bakery business by 6000$ without spending on marketing

Good news for all home bakery business people in Singapore. Without Spending any amount on marketing, you can increase your revenue by 6000$.

Do you know what are the top 5 trending searches in Singapore in the year 2020? 

  1. Grocery delivery 
  2. Bubble tea delivery 
  3. Fast food delivery 
  4. Cake delivery 
  5. Steamboat delivery 



home bakery business
Grocery Delivery

Grocery delivery which got first place in 2020 was at the peak during the circuit baker in April and May 2020. And there has been a decline after that. 

Cake Delivery

But cake delivery continues to be most trending even after circuit baker. This is the report from December 16 to December 22, 2020. You can see other popular search terms of this year like bubble tea delivery, grocery delivery has declined after the circuit breaker when shops, were allowed to open. But cake delivery continues to be one of the top trending keywords even after the circuit breaker in Singapore. This is an excellent opportunity for all the professional baking community and it shows online cake delivery is on-demand throughout the year and tend to increase over the coming years

home bakery business
Popular Keywords Related to Home Bakery Business

Now let’s see average monthly searches for certain keywords related to the home bakery business

Keyword  No. Of searches /Month Expected click if you are on page 1  Competition 
Cake delivery  8100  2462  High 
Cake delivery Singapore  22,200  6748  High 
Order cake online  2900  621  Medium 
Cupcake delivery Singapore  1600  486  Medium 

Source: Ubbersuggest keyword analyzer

Above table shows some of the popular keywords and the average no. of search that has been done every month.

It also gives the no. of clicks or visits to your webpage if you are in the first page of google search result.

Top Cake Shops in Singapore
home bakery business
home bakery business
home bakery business

Awfully Chocolate from a Homegrown business to a successful regional franchise

The next question will be can you compete with these leading marketing. Yes. Founder of awfully chocolate Ms. Lynn Lee was a home-based baker back in 2004 with a small take away shop. Now they have 18 outlets in Singapore and also they have opened outlets out of the island.   

Awfully chocolate is one top company that does not advertise its products. They use the brand reputation, cake quality, and customer satisfaction as their marketing strategy.

home bakery business

Top company in the bakery business does not spend on advertisements. Awfully chocolate ranks first organically without using paid advertisement.  

Are you an aspiring home baker or running a small baking business then this is for you? 

Tomorrow your brand can become like awfully chocolate. If you have the determination and thirst to succeed what is stopping you? 

Small scale business owners have a tight marketing budget so might think is that all possible. But after going through this post, you might change you might think differently. 

  1. A website is needed to showcase your service. Many think managing a website is quite tedious, a social media page is enough. But a website makes your tasks much simpler and helps you to scale.  
  2. Will website building and management will burn out the pocket?  No.
  3. For domain name, you will be spending around 5 SGD and hosting around 20 SGD per year. Which is only 25 SGD per year to keep your website up and running.  
  4. Website development can be done by yourself or with the help of any leading website company that provides good service at a low cost 


How to rank in the first Page

 It is difficult to rank for these highly competitive words in the start. But the good news for the small business owner and home bakers There is an alternative SEO approach.  You can research and find out some low competitive keywords that will also increase your traffic and revenue. I did a quick research and found these keywords which are both popular and less competitive in the Singapore market for a home bakery business. 

Keyword  No. Of searches/ Month  Expected click if you are on page 1  Competition 
Home bakers Singapore  880  267  low 
Home baker  590  179  low 
Order cake online Singapore  1000  303  Medium 
Home Baker Sg  480  145  Low 

 With these low competition keywords still, you can rank on the first page and manage to get around 200 clicks every month. This will increase your traffic and revenue. 

If you get around 200 customers and only if 50%  of them purchase from you 

You will get 100 new orders every month. If you get 60$ per order, your revenue is going to increase by 6000$ 


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shadowbizz_ka5h2g December 24, 2020 0 Comments

7 Marketing Tips for First Time Entrepreneurs

Every one of us will have come to some marketing tips for first-time entrepreneurs, but marketing tips for first time entrepreneurs is usually overlooked. As a first-time entrepreneur, we tend to make many mistakes. People like me who have zero experience in the start are more profound to do these mistakes. Some mistakes are small which we can rectify over time but some may cost your time and budget. From the mistakes I did, I have come with 7 marketing tips for first time entrepreneurs for doing good marketing and get high revenue.

1. Don’t neglect marketing

As a first-time entrepreneur, our first priority would be to make sure the product is perfect, that customers are happy and the business is running smoothly. And we tend to forget the marketing. Of course, all these are very much important for a successful business, and so is marketing. Just imagine, if you have the best products, best customer service but if the world doesn’t know your product then your business will fail in spite of all your hard work.  You can eighter hire an agency or do your marketing by yourself to take the product to the correct audience

When you are building your business with a tight budget, you will tend to spend all your capital on procurement, technology, products and will have no or less budget for marketing.  But you will end up in zero sales. So, plan your marketing budget prior to the start of your business

2. Align your marketing strategy with your business strategy

If your marketing strategy is not aligned with your business plan then your marketing will not give you the desired result. From your business plan set up your marketing goals. When it comes to digital marketing it’s a huge space with so many things, Seo, google ads, Content marketing, Social media marketing, video ads. Determine where your target audience is there and project your marketing plan accordingly.

Also, don’t burn your marketing budget in one field or put a small coin in everything. Set your target and allocate your budget wisely

Haven’t set your marketing strategy and budget, here is a quick read to help

3. Target the right social media channel

There is various channel when it comes to digital marketing. So before starting find out where your targeted audience is. Facebook is the biggest social media so most of the business audience will be there. If your business is b2b then LinkedIn will be more likely. If your targeted audience is in the age group of 18-24 then Instagram and Pinterest will be a good choice. There is no rule you have to stick to one social media or you must have your presence in all social media. You can select no. Of channels depending on your business. Once you have selected your channels, set your target. For example. If Facebook is one of your social media channels you selected.

  • No. Of posts, you are going to post per week
  • What is the budget you are going to allocate for each social media?
  • The budget includes both amounts you are going to pay for Facebook for your ads and for the external agency if you are going to let them create and post the contents on behalf of you
  • Determine your Key performance indicators, like how many followers I get for my Facebook profile if you want to your brand awareness or how many sales you got through Facebook.

Click here for our post on selecting the right social media for your business

4. Track your progress

When you start with digital marketing you might be successful and quite happy with the result. But without proper tracking, you will not know which drive you more traffic or revenue. Setup at google analytic account. This is a free tool by Google that will give all the tracking information. Which channel brought you traffic. Which channel brought you conversion. Also, you can know about the top pages, that people visit the most. Page with maximum bounce rate. You can check where you are going wrong and correct it. With all this data you can adjust your marketing strategies and bring in more sales.

Setting up google analytics and integrating with your website is very easy and I will upload a blog on that shortly.

image from google analytic

5. Don’t forget the importance of remarketing

Remarketing is an important strategy in digital marketing. 93% of the visitors visit your website and go without making a purchase. Remarketing helps to target those audiences. This will increase your brand awareness, increase your conversions, and also your ROI( return of investment)

6. You can’t do everything alone

When it comes to digital marketing there are a lot of things to do, Seo, google ads, content creation, editing, and on the top, you have your business. So, if you are going to manage everything then you will reach a point where you will be exhausted and things will go out of track. You can grow with only the right team. If you want to expand then you have to hire the team for your business.

“Rulership can be successfully carried out (only) with the help of associates. One wheel alone does not turn. Therefore, he should appoint ministers and listen to their opinion.”

This quote is from the ancient book Arthashstra dated to roughly between the 3rd century BCE written by Chanakya.

page from the book chanakya in daily life

page from the book Chanakya in daily life

 7. Do not hire an agency without having enough knowledge about the subject

If you have decided to hire an external agency to help you with your marketing goals fully or partially, make sure you gain some subject knowledge before hiring them. For example, if you are going to hire an SEO agency to improve your ranking organically.  Study the basics of SEO to know what the agency will do for you. What keyword are they going to target, is it applicable to your business. Are those keywords having enough search volumes so that you will drive a good amount of traffic? Are they using legal techniques and so on?

  • Make sure the agency is transparent and tell them what and how they are going to do
  • Make sure the agency understands your business and comes up with a unique marketing strategy for your business. 
  • Define your targets
  • Ask them monthly reports and track your progress

I hope these marketing tips for first time entrepreneurs will help many entrepreneurs. If I have missed any essential points please free top add in the comment section

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shadowbizz_ka5h2g November 23, 2020 0 Comments

Choosing the Right Social Media for Your Business

How to Choose the Right Social Media for your Business?

Are you using social media for business and are you using it right?

Singapore has 5.83 million people and there 4.92 million internet users. So, without thinking you can say social media will be the best place to attract many clients and increase your sales. Still are you not getting enough traffic and leads. These are simple steps to increase your brand value in social media


Use the correct social media for your business


Facebook is the golden egg: 4.45 million Singaporeans are active Facebook users. If you have products to sell and no doubt Facebook is the excellent media.


If you are targeting B2B marketing LinkedIn will be the right platform. 47.3% of the population are active on this platform


Pinterest is the most underrated platform on the list. If you use this visual-based platform right you can definitely increase your leads and sales


If you are targeting the age group of 20-35, you can go for Instagram which is the second most popular social media in Singapore. 50% of Instagram users follow the brands.

Using Videos Efficiently

Video is the future of social media marketing. 68 percent of internet users in Singapore watching online videos every day. Make more video posts

Sharable Contents

 Create more contents that interest the users. People like stories,  to Make your content more shareable rather than sale-able

Allocating budget on different social media

 Research and allocate budget on different social media effectively. Here is the post on how to set your marketing budget. How to set a marketing budget

Share Original Contents

 People love original content more than cooked ones. Share your originality to get the trust of your customers. Post contents on how you run your business. 

Post Regularly

Post frequently so you are engaged with the audience. Create a theme for your postings in alignment with your brand. You can also schedule your post in advance to save time. There are many scheduling apps like which is free and will make things easy for you


Social Media helps to reach your targeted audience, stay engaged with them, and respond to their queries instantly.

Like the old saying, Practice makes the man perfect. You might not get in right at the first instant. So, practice and get it right.

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shadowbizz_ka5h2g November 6, 2020 0 Comments

“Get to First Page on Google in 2 months” Don’t fall Prey to this statement

No one can guarantee a #1 ranking on Google.

This is the statement in google search console help. You can refer to Google search Console Help

Seo is not a one time process. There are several tasks that have to be done over time to get maximum benefits in the long run.

So is it not possible to get to google the first page in 2 months
Yes, it very much possible. But ask these questions to the SEO service agents who are claiming to get you the result in 2 months.

What is the techniques  SEO service agency use to improve the website Ranking?

Seo agency who use a white hack or ethical techniques will be transparent and share their techniques. Beware a “Bad SEO” is more harmful than “No SEO” If misleading and nonethical contents are created in your website then your website might even get removed from the google search index

What are the keywords for which your website is going to rank?

Keyword research and coming up with an ideal keyword list is one of the important tasks of SEO. At the end of the day, people are going to put some keywords in the search engine and your website has to be optimized for those keywords so you appear first in the search engine and the user will click you. So check whether the keywords the SEO agents are suggesting have a good search volume in your region.

  • Ranking for the keywords which does not have enough search volume is of no use. For example a Local shop saloon. Let us say it ranks first for “Stylish haircut saloon” but only 10 users search this keyword in a month then ranking first for this keyword does not make any sense. You can use google trends to check on this data
  • Keywords with good search volumes are not easy to rank, a lot of work has to be done to beat the competitors and rank before. So check whether they are working for keywords with more search volume. It might take time and effort but it will be worth it.

For example, let us consider 2 keywords

Kids haircut – 1800 searches in Singapore in a month

Child hair cut – 170 searches in Singapore in a month

It is good if the saloon shop is ranking for both keywords but what is the saloon shop is ranking only for “child haircut”

No. of people searched: 170

No. of  visitors/ Traffic your website gets: 51 (on average 31% users click rank 1 result)

Now if the saloon shop website ranks fro “Kids haircut”

No. of people searched: 1800

No. of  visitors/ Traffic your website gets: 540 (on average 31% users click rank 1 result)

So what will you prefer to get 51 visitors every month or 540 visitors every month for one particular keyword?

Later takes some effort and time maybe 4 to 6 months depending on your competitors, business, etc but it not worth the time and effort.

What next 540 visitors visit your website for a particular keyword. Do every one become your customer and drive revenue for your business.  The answer is definitely NO.

Is your SEO Service agency going to create any content for your website?

Your website content must be in a way that must turn your visitors into customers. Gifs, Videos, attractive images, understandable text are necessary to convince the users to become your customers. So check with your SEO agency whether they provide these service



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shadowbizz_ka5h2g September 18, 2020 0 Comments

How to Set Your Marketing Goals

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

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shadowbizz_ka5h2g November 16, 2018 0 Comments