Category: Uncategorized

Which Is The Best Platform To Build Your E-Commerce Website?

Wondering which is the best e-commerce website to use for your business? You’re not the only one. Almost everyone has this confusion as to which e-commerce website will suit them better when they are starting online. So, let’s take a look at all the pros and cons of WordPress, Wix, and Shopify, three of the biggest e-commerce websites out there.

WordPress

Website Design Option:

WordPress is absolutely amazing for flexible website designing. There are tons of options to design your website according to your preference. You can build a website for almost anything like selling products, blogs, educational purposes, etc.

Customization:

It is also extremely customizable. There are a ton of things you can do in WordPress like creating quizzes, creating courses, landing pages, and much more. The amount of customization you can do on WordPress is limitless.

Pricing:

WordPress can be free if you are okay with doing everything yourself (Which can be pretty hard for WordPress). But most people prefer to pay for hosting so that they can do all the work for them, The most popular hosting recommended by WordPress itself is Bluehost. The cost of Bluehost starts at $3.95 / month for a basic plan. There are 4 plans available to choose from so it is your preference. WordPress also has 4 plans for you to choose from that start at $4 / month.

Themes And Plugins:

WordPress’s themes collection is wider than any e-commerce website. However, there’s a lot of possibilities that you might run into some compatibility or safety issue because WordPress is an open-source platform and you might not get the best support from the developer. Plugins are the same. WordPress offers over 58 thousand plugins for you to choose from and add to your website. You just need to find the compatible one with good support.

SEO:

WordPress is the best site for SEO uses as it has options to structure and data perfectly before posting it on your site. It analyses your content, your description, and your URL to bring out the best results.

Payment Integration:

WordPress also offers a wide range of payment integration for your site, with over 65 payment integration options to be precise.

Support:

It doesn’t offer official customer support to people building their websites. It is one of the biggest disadvantages of WordPress. You can find many tutorials online but mostly you have to solve the issues on your own if you face any.

Wix

Website Design Option:

Wix offers over 140 design templates for your business preferences. If you want to start out and just want to have a simple website design then Wix’s design templates are pretty good to go with.

Customization:

The customization preference in Wix is not as WordPress but it is still good to create a professional-looking website. If you want to work with just simple things, then Wix is your option.

Pricing:

There is a free plan in Wix for you to start from but the upgrades start from $14 / month and there are 6 plans for you to choose from. Free hosting and domains are provided with the basic plan itself but to choose your custom domain you need to upgrade your plan.

Themes And Plugins:

Wix offers over 500 themes and 200+ plugins to add to your website. The collection isn’t anywhere near WordPress but Wix’s themes and plugins are most likely won’t have any issues to work with and is easy to use.

SEO:

SEO features in Wix are very limited. You can do the basic stuff such as meta-description and URL editing but there is no perfect analysis like in WordPress so your search ranking might not be very good.

Payment Integration:

Wix offers 50+ payment integration options according to the region such as Paypal, Stripe, Square, etc. It is still not as wide as WordPress because not all the accepted payment methods work in all countries. 

Support:

Wix’s customer support includes phone, chat, email, and even more quick service. You can also get instant supports for the most expenses plans in Wix.

Shopify

Website Design Option:

Shopify is specifically built for e-commerce websites and will not be good for regular business or personal websites. You cannot design your website for whatever purpose you want to because it was designed for shopping sites.

Customization:

As said earlier, it might not be very good for regular websites. However, for online shops, there are options to customize your products, your payment options, etc. 

Pricing:

Shopify is a little bit pricey compared to WordPress and Wix. While both WordPress and Wix offer a free plan where you can work with limited resources, Shopify doesn’t give you that option. You can get a free 14-day trial but you need to pay to run a website. The basic plan costs $29 / month which will be over $340 / year.

Themes And Plugins:

There are a lot of modern and stylish themes for E-shops in Shopify also it offers over 100 themes for you to choose from and some of them will be free to use and for others, you need to pay.

SEO:

Shopify, just like Wix provides only the basic SEO options so you cannot expect a lot from it like WordPress. Wix also offers some keyword supports but Shopify doesn’t do that either.

Payment Integration:

Payment options are one the best advantages for Shopify considering it was built for shopping websites. Shopify allows 100+ payment gateways to choose from for your website but it also charges a transaction fee on payments made.

Support:

Just like Wix, the customer support on Shopify is amazing as they provide 24/7 support for any of your queries at any time of the day. So Wix and Shopify win in this battle.

WordPressWixShopify
DesignFlexible and extremely customizableLimited customizationVery limited customization and suitable only for e-shops
PricingFree or $4/month for basic plan + HostingFree hosting and domain and for more domain options $14/month for basic planNo free plan and $29/month for basic plan
SEO ToolsExcellentGoodAverage
Payment IntegrationOffers 60+ payment integration optionsOffers a lot of payment modes but limited according to each countriesOffers 100+ payment integrations but charges transaction fee
SupportNo official supportOfficial support through chat, call, mail etc.Official support available for 24/7
Comparison between WordPress, Wix and Shopify

Conclusion

It is completely your choice to choose the best e-commerce website that works for you. We can suggest you choose with Wix or WordPress if you are a blogger or a business owner. If you are planning on starting an online store then Shopify should be your choice. 

If you want some help building and designing your e-commerce website or normal website to be user-friendly but also look more professional, contact us – ShadowBizz Digital Marketing agency anytime you want!

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ashbiha April 23, 2021 0 Comments

SEO vs SEM? What is the Ideal Digital Marketing Strategy for your Business?

You must have heard about the terms SEO and SEM by now if you are a business owner. We know how confusing it can get when it comes to understanding those two terms. So we’ve made it easy for you to understand about SEO vs SEM.

What is SEO?

SEO or Search Engine Optimization refers to the process of increasing and improving the traffic of your website organically. In a nutshell, SEO is important because it gives your website better visibility and traffic and gives you the chance to reach more customers.

What are the benefits of Search Media Optimization?

To be better in your marketing landscape, you need to do more than just advertisements and that is when SEO comes in. To recognize the use of SEO better, we have listed a few benefits and their significance.

  • Most of the online experience begins with search engine and their results
  • Numerous amounts of searchers (Approximately 70% – 80%) always go for the organic results and skip the paid ones
  • One-third number of people never go past the first page results of a search
  • Half of new customers and audience are generated because of SEO

What are the Cons of Search Engine Optimization?

Building your SEO is a very time taking process that requires lots of effort and patience. You need to work on it for at least four to six months to start seeing results. It is not possible to get to #1 in the first month itself. You can read more about it Here.

What is SEM?

SEM or Search Engine Marketing refers to the process of increasing and improving your website’s traffic through paid search advertising. One of the common known paid ads is Google Ads.

What are the Benefits of SEM?

  • It helps you generate leads as quickly as possible. You don’t need to wait for so long to finally be recognized by search engines
  • With more leads and link clicks, businesses get more revenues. And that helps in the growth of the business
  • SEM makes sure your website reaches the right people and at the right time
  • It is easy to start without any complicated or vigorous process of work, unlike SEO.

What are the Cons of SEM?

The important disadvantage of SEM is that it is too expensive. You have to try out different ways of placements to finally get the idea of what works. And by the time that happens, the budget might not be enough for small businesses.

SEO vs SEM (Differences between them):

It isn’t exactly SEO vs SEM to be honest because they are indeed very similar to each other. SEO deals with organic results and SEM deals with paid search results. Google has certain requirements for both of them to work on your website. If your website qualifies those requirements instantly, your ad will be on the top page of the search results in SEO. Meanwhile, your website has to gain a lot more trust than just requirements when it comes to SEO.

So, SEO vs SEM can be confusing at the start but small businesses can start by testing out both of them. SEO is important for long-term results while SEM can be good for short-term results.

SEO vs SEM

You can spend some of your time and make up your mind about it. If you’d like to get SEO service in Singapore at a small budget according to your business, Contact Us now.

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ashbiha April 2, 2021 0 Comments

How to Set Your Marketing Goals

Do you want to get a good return on investment of your money spent on marketing? Do you know what is the first thing you have to do for your marketing goals? It is Goal Setting.

This is an essential and good practice by any business owner. With these few simple tips, you can set your marketing goals quickly and easily.! In this blog, we’ll walk you through how to set up your marketing goals aligned to your business goals and how to achieve all your marketing objectives with good ROI(Return of investment)marketing objectives. We have also given you a pdf file with stepwise exercises to build your business plan.

Remember: Every business is different and you cant just follow the marketing strategies done by a successful business. Marketing Goals have to be derived from your business goals. Otherwise, you will not reach to your potential audience and you will waste your time and effort

Step #1: Define Your Business Goals

The first step is to clearly identify your business goals. Grap a paper or open a notepad and derive these points from your business goal.

  • What is your mission statement?
  • What are the objectives you want to achieve in your business? (Write at least 3).
  • Define your unique value proposition for each of your objectives
  • Come up with a quick 2 line summary about your objective and unique value you provide.
Business Strategy Worksheet

You can download this Business Strategy Worksheet in PDF below:

Step #2: Define Your Customer Strategy

Now define your customers here. They are your end audience so, all your marketing plans should be inclined towards the. These simple steps will identify potential customers and come up with an ideal plan unique for your customers.

  • List down the demographics of your potential audience. Create at least Like Gender, age group, interest.
  • Write the audience’s goals. What your audience actually needs
  • What is the technology your customers use? Like Facebook, Google search, Instagram , twitter ,etc.
Business Goals or Strategy Worksheet

You can download this Business Strategy Image in PDF below:

Step #3: Creating Shared value

Now You have to create a marketing goal for each of the objectives you created before. Your business goals and customer strategy match the target audience for each goal. This is where you find the shared value of your business and customer.

  • Take one objective at the time
  • Match the correct audience from customer study list
  • List down the customer channels you mentioned in customer study list
  • In each channel create the following list.
Creating a shared value worksheet

You can download this Creating a Shared Value Worksheet in PDF below:

There are no secrets to success. It is the result of preparation, hard work, and learning from failure.

– Paul Tournier

As your budget progresses and evolves, continue referring to your Marketing Goals. Remember to make the necessary modifications to your goals as time changes. Stay focused and remember your goals – they will always inform what your next step will be!

Marketing Strategy Worksheet

You can download this Marketing Strategy Worksheet in PDF below:

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ashbiha March 23, 2021 0 Comments

7 Best Payment Gateways in Singapore that will Cost you Less Money and Effort

Digital payments are becoming a big part of everyone’s life and finding the best payment gateway for your small business is also important. There are a lot of payment gateways around the world, yes. But the ones that are affordable and easy to use, not so much. 

To show the value of digital payments

A business needs to have a secure and reliable payment gateway because if not, it is going to affect your sales and your business. If you are a small retailer or own a small business and looking to switch to digital payment methods, you’re in the right place. We have tried our best to list out the best payment gateways in Singapore that will be suitable for everyone.

Top 7 Payment Gateway options to use in Singapore:

Paypal (Global Payment Gateway):

Paypal is one of the most trusted and well-known payment gateway around the world. So it’s safe to say that the experience with Paypal will be very easy and secure. 

It allows the users to make transactions in 2 ways: Paypal Express and Paypal Standard. The option Paypal Express is for quick payments that have to be done as quickly as possible. Paypal Standard is a slow transaction mode where one has to enter all kinds of information before getting ready to send the payment. 

Red Dot Payment:

Red Dot Payment is headquartered in Singapore itself and offers a range of payment gateway services for businesses. It allows the user to choose from the different range of payment modes available including both cards and non-cards.

Stripe:

Stripe was launched in 2016 in Singapore and is well-known for its reliable and flexible features. It is being used by some big brands and names like Kickstarter and Deliver but is also suitable for small businesses.

Asia Pay (Asian Payment Gateway):

Being one of the most used payment gateways in Asia, Asia Pay accepts payments using Cards and other modes such as Paypal, China Unionpay, and Alipay. The user can use Asia Pay in different currencies, different languages, and multiple cards.

Brain Tree:

Brain Tree is a part of the global payment gateway, PayPal. It offers multiple payment methods such as cards (Visa, Mastercard, etc.), Apple pay, Union pay, and Android pay. Braintree provides the users with workable prices that make it easier for them.

eNets:

eNets can be considered as not so easy to set up for payments. The payment gateway requires a merchant bank account and takes about 6 weeks to complete the integration process. Although it is a tedious process, it accepts all major credit cards for payments.

Liquid Gateway:

Liquid Gateway is another Singapore-based payment gateway that offers a very low transaction fee compared to most of the payment gateways. It will be suitable and reliable for all businesses in Singapore who don’t wanna do or deal with any complicated procedures and fee structures. 

Payment Gateways:PayPalRed Dot PaymentStripeAsia PayBrain TreeeNetsLiquid Gateway
Set-up feeNo Set-up Cost1 time Set-up costNo set-up feeQuote Based FeeNo Set-up feeSet-up fee requires and variesNo Set-up fee
Transaction FeeS$0.50 Transaction Fee on every transfer3% + S$0.30 transaction fee on for credit card3.4% + $0.50 fixed transaction fee2.6% + RM 1.50 per transaction3.4% + $0.50 transaction fee3.5 to 4% transaction fee2.9% + $0.50 transaction fee
Accepted Payment MethodsCards and PaypalCards and Non-Cards Credit Cards and BitcoinsCards and other modesCredit cards and other modesAll Major Credit cardsCards and other modes
IntegrationSimple signup by creating a business account with emailAn application process to integrate your business which takes about 3 working daysRequires a certain expertise or a developer to customize the payment APISign up process that can be integrated to multiple channelsHas 2 ways of integration.1. A quick signup2. Improved integration with some expert helpAlmost a long application process for a much more tedious integrationA simple sign up process and the company will guide through the rest

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ashbiha March 12, 2021 0 Comments

How to Import Goods to Singapore

Popular with traders both locally and internationally, Singapore is connected to ports over 600 in 120 countries. Singapore is rated as one of the easiest places to start or run or start a business in a few hours.  Importing goods to Singapore can be a confusing process for people who just don’t understand trading but want to understand the concept of it. This article is here to serve you the exact purpose as it is presented in a way for everyone to understand the Import process in Singapore.

Here are the steps one needs to follow and check before deciding to Import goods into Singapore:

Import Goods to Singapore

Step 1: Activate Your UEN

If anyone wishes to import goods to Singapore, the company must have a valid UEN from Accounting and Corporate Regulatory Authority (ACRA). 

Step 2: Activation of customs account

If the company has already been registered with the (ACRA) Accounting and Corporate Regulatory Authority then the owner/director/partner whose documentation is also registered with ACRA, can initiate the company’s Customs Account. Furthermore, They can sign up via e-Service to receive notifications and alerts using SingPass.

Here is the link to sign up: https://www.tradenet.gov.sg/TN41EFORM/tds/sp/splogin.do?action=init_acct 

Step 3: Check for controlled goods

Check whether your goods fall in the controlled goods category. 

Import Goods that fall into the controlled category need proper authorization such as an Advance Notification license and/or certificate approval from the Authorities (CA) before they are imported into Singapore.

List of goods that are prohibited or controlled are listed here https://www.customs.gov.sg/businesses/importing-goods/controlled-and-prohibited-goods-for-import

Step 4: Import procedure for importing goods to Singapore

Now assuming your goods are not in the controlled or prohibited category, Goods are broadly classified as dutiable and non-dutiable. Check where your goods fall.

Dutiable and Non-Dutiable Goods

Dutiable goods, which incur both GST and duty.

Non-dutiable goods incur GST only.

GST grant is given only for non-dutiable goods imported by parcel post or air freight to a total CIF value not exceeding S$ 400.00

Step 5: Permit application for importing goods to Singapore

There are two ways 

Number 1:

You can appoint a local freight forwarding agent, registered as a TradeNet® user with the Singapore Customs to help with the documentation Customs and help you make them as your Declaring Agent.

Number 2:

Any institution or entity which is registered with a TradeNet® account can submit and help obtain approval for their applications through the same.

For a small business or home business if the import frequency is less it’s better to go with option 1.

For the list of trade net providers in Singapore you can check here https://www.customs.gov.sg/businesses/national-single-window/overview/tradenet-solution-providers 

Step 6: Paying Duties

All payment regarding duties has to be made to Singapore Customs through Interbank GIRO (IBG). If your company’s import is on a low frequency then you can choose to organize with your appointed Declaring Agent to do everything regarding your duties. If not, you can register your company for an IBG and permit your Declaring Agent to use that IBG for duties regarding your Customs Permit via the Authorisation of Declaring Agent e-Service. 

For more information on IBG application with Singapore Customs, Please visit https://www.customs.gov.sg/businesses/registering-to-trade/registration-procedures/apply-for-inter-bank-giro

After following all the procedures and successfully getting permission to import goods to Singapore, one should keep all the documents connected to the import of goods for at least five years, starting from the date of customs permit approval. If requested, those documentations must be presented to the Singapore Customs in either physical or digital form.

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ashbiha March 4, 2021 0 Comments

How to increase the revenue of home bakery business by 6000$ without spending on marketing

Good news for all home bakery business people in Singapore. Without Spending any amount on marketing, you can increase your revenue by 6000$.

Do you know what are the top 5 trending searches in Singapore in the year 2020? 

  1. Grocery delivery 
  2. Bubble tea delivery 
  3. Fast food delivery 
  4. Cake delivery 
  5. Steamboat delivery 

Source: https://trends.google.com/trends/yis/2020/SG/ 

 

home bakery business
Grocery Delivery

Grocery delivery which got first place in 2020 was at the peak during the circuit baker in April and May 2020. And there has been a decline after that. 

Cake Delivery

But cake delivery continues to be most trending even after circuit baker. This is the report from December 16 to December 22, 2020. You can see other popular search terms of this year like bubble tea delivery, grocery delivery has declined after the circuit breaker when shops, were allowed to open. But cake delivery continues to be one of the top trending keywords even after the circuit breaker in Singapore. This is an excellent opportunity for all the professional baking community and it shows online cake delivery is on-demand throughout the year and tend to increase over the coming years

home bakery business
Popular Keywords Related to Home Bakery Business

Now let’s see average monthly searches for certain keywords related to the home bakery business

Keyword  No. Of searches /Month Expected click if you are on page 1  Competition 
Cake delivery  8100  2462  High 
Cake delivery Singapore  22,200  6748  High 
Order cake online  2900  621  Medium 
Cupcake delivery Singapore  1600  486  Medium 

Source: Ubbersuggest keyword analyzer

Above table shows some of the popular keywords and the average no. of search that has been done every month.

It also gives the no. of clicks or visits to your webpage if you are in the first page of google search result.

Top Cake Shops in Singapore
home bakery business
home bakery business
home bakery business

Awfully Chocolate from a Homegrown business to a successful regional franchise

The next question will be can you compete with these leading marketing. Yes. Founder of awfully chocolate Ms. Lynn Lee was a home-based baker back in 2004 with a small take away shop. Now they have 18 outlets in Singapore and also they have opened outlets out of the island.   

Awfully chocolate is one top company that does not advertise its products. They use the brand reputation, cake quality, and customer satisfaction as their marketing strategy.

home bakery business

Top company in the bakery business does not spend on advertisements. Awfully chocolate ranks first organically without using paid advertisement.  

Are you an aspiring home baker or running a small baking business then this is for you? 

Tomorrow your brand can become like awfully chocolate. If you have the determination and thirst to succeed what is stopping you? 

Small scale business owners have a tight marketing budget so might think is that all possible. But after going through this post, you might change you might think differently. 

  1. A website is needed to showcase your service. Many think managing a website is quite tedious, a social media page is enough. But a website makes your tasks much simpler and helps you to scale.  
  2. Will website building and management will burn out the pocket?  No.
  3. For domain name, you will be spending around 5 SGD and hosting around 20 SGD per year. Which is only 25 SGD per year to keep your website up and running.  
  4. Website development can be done by yourself or with the help of any leading website company that provides good service at a low cost 

 

How to rank in the first Page

 It is difficult to rank for these highly competitive words in the start. But the good news for the small business owner and home bakers There is an alternative SEO approach.  You can research and find out some low competitive keywords that will also increase your traffic and revenue. I did a quick research and found these keywords which are both popular and less competitive in the Singapore market for a home bakery business. 

Keyword  No. Of searches/ Month  Expected click if you are on page 1  Competition 
Home bakers Singapore  880  267  low 
Home baker  590  179  low 
Order cake online Singapore  1000  303  Medium 
Home Baker Sg  480  145  Low 

 With these low competition keywords still, you can rank on the first page and manage to get around 200 clicks every month. This will increase your traffic and revenue. 

If you get around 200 customers and only if 50%  of them purchase from you 

You will get 100 new orders every month. If you get 60$ per order, your revenue is going to increase by 6000$ 

 

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shadowbizz_ka5h2g December 24, 2020 0 Comments

7 Marketing Tips for First Time Entrepreneurs

Every one of us will have come to some marketing tips for first-time entrepreneurs, but marketing tips for first time entrepreneurs is usually overlooked. As a first-time entrepreneur, we tend to make many mistakes. People like me who have zero experience in the start are more profound to do these mistakes. Some mistakes are small which we can rectify over time but some may cost your time and budget. From the mistakes I did, I have come with 7 marketing tips for first time entrepreneurs for doing good marketing and get high revenue.

1. Don’t neglect marketing

As a first-time entrepreneur, our first priority would be to make sure the product is perfect, that customers are happy and the business is running smoothly. And we tend to forget the marketing. Of course, all these are very much important for a successful business, and so is marketing. Just imagine, if you have the best products, best customer service but if the world doesn’t know your product then your business will fail in spite of all your hard work.  You can eighter hire an agency or do your marketing by yourself to take the product to the correct audience

When you are building your business with a tight budget, you will tend to spend all your capital on procurement, technology, products and will have no or less budget for marketing.  But you will end up in zero sales. So, plan your marketing budget prior to the start of your business

2. Align your marketing strategy with your business strategy

If your marketing strategy is not aligned with your business plan then your marketing will not give you the desired result. From your business plan set up your marketing goals. When it comes to digital marketing it’s a huge space with so many things, Seo, google ads, Content marketing, Social media marketing, video ads. Determine where your target audience is there and project your marketing plan accordingly.

Also, don’t burn your marketing budget in one field or put a small coin in everything. Set your target and allocate your budget wisely

Haven’t set your marketing strategy and budget, here is a quick read to help https://www.shadowbizz.com/how-to-set-your-marketing-goals/

3. Target the right social media channel

There is various channel when it comes to digital marketing. So before starting find out where your targeted audience is. Facebook is the biggest social media so most of the business audience will be there. If your business is b2b then LinkedIn will be more likely. If your targeted audience is in the age group of 18-24 then Instagram and Pinterest will be a good choice. There is no rule you have to stick to one social media or you must have your presence in all social media. You can select no. Of channels depending on your business. Once you have selected your channels, set your target. For example. If Facebook is one of your social media channels you selected.

  • No. Of posts, you are going to post per week
  • What is the budget you are going to allocate for each social media?
  • The budget includes both amounts you are going to pay for Facebook for your ads and for the external agency if you are going to let them create and post the contents on behalf of you
  • Determine your Key performance indicators, like how many followers I get for my Facebook profile if you want to your brand awareness or how many sales you got through Facebook.

Click here https://www.shadowbizz.com/choosing-the-right-social-media-for-your-business/ for our post on selecting the right social media for your business

4. Track your progress

When you start with digital marketing you might be successful and quite happy with the result. But without proper tracking, you will not know which drive you more traffic or revenue. Setup at google analytic account. This is a free tool by Google that will give all the tracking information. Which channel brought you traffic. Which channel brought you conversion. Also, you can know about the top pages, that people visit the most. Page with maximum bounce rate. You can check where you are going wrong and correct it. With all this data you can adjust your marketing strategies and bring in more sales.

Setting up google analytics and integrating with your website is very easy and I will upload a blog on that shortly.

image from google analytic

5. Don’t forget the importance of remarketing

Remarketing is an important strategy in digital marketing. 93% of the visitors visit your website and go without making a purchase. Remarketing helps to target those audiences. This will increase your brand awareness, increase your conversions, and also your ROI( return of investment)

6. You can’t do everything alone

When it comes to digital marketing there are a lot of things to do, Seo, google ads, content creation, editing, and on the top, you have your business. So, if you are going to manage everything then you will reach a point where you will be exhausted and things will go out of track. You can grow with only the right team. If you want to expand then you have to hire the team for your business.

“Rulership can be successfully carried out (only) with the help of associates. One wheel alone does not turn. Therefore, he should appoint ministers and listen to their opinion.”

This quote is from the ancient book Arthashstra dated to roughly between the 3rd century BCE written by Chanakya.

page from the book chanakya in daily life

page from the book Chanakya in daily life

 7. Do not hire an agency without having enough knowledge about the subject

If you have decided to hire an external agency to help you with your marketing goals fully or partially, make sure you gain some subject knowledge before hiring them. For example, if you are going to hire an SEO agency to improve your ranking organically.  Study the basics of SEO to know what the agency will do for you. What keyword are they going to target, is it applicable to your business. Are those keywords having enough search volumes so that you will drive a good amount of traffic? Are they using legal techniques and so on?

  • Make sure the agency is transparent and tell them what and how they are going to do
  • Make sure the agency understands your business and comes up with a unique marketing strategy for your business. 
  • Define your targets
  • Ask them monthly reports and track your progress

I hope these marketing tips for first time entrepreneurs will help many entrepreneurs. If I have missed any essential points please free top add in the comment section

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shadowbizz_ka5h2g November 23, 2020 0 Comments

Choosing the Right Social Media for Your Business

How to Choose the Right Social Media for your Business?

Are you using social media for business and are you using it right?

Singapore has 5.83 million people and there 4.92 million internet users. So, without thinking you can say social media will be the best place to attract many clients and increase your sales. Still are you not getting enough traffic and leads. These are simple steps to increase your brand value in social media

 

Use the correct social media for your business

Facebook

Facebook is the golden egg: 4.45 million Singaporeans are active Facebook users. If you have products to sell and no doubt Facebook is the excellent media.

LinkedIn

If you are targeting B2B marketing LinkedIn will be the right platform. 47.3% of the population are active on this platform

Pinterest

Pinterest is the most underrated platform on the list. If you use this visual-based platform right you can definitely increase your leads and sales

Instagram

If you are targeting the age group of 20-35, you can go for Instagram which is the second most popular social media in Singapore. 50% of Instagram users follow the brands.

Using Videos Efficiently

Video is the future of social media marketing. 68 percent of internet users in Singapore watching online videos every day. Make more video posts

Sharable Contents

 Create more contents that interest the users. People like stories,  to Make your content more shareable rather than sale-able

Allocating budget on different social media

 Research and allocate budget on different social media effectively. Here is the post on how to set your marketing budget. How to set a marketing budget

Share Original Contents

 People love original content more than cooked ones. Share your originality to get the trust of your customers. Post contents on how you run your business. 

Post Regularly

Post frequently so you are engaged with the audience. Create a theme for your postings in alignment with your brand. You can also schedule your post in advance to save time. There are many scheduling apps like later.com which is free and will make things easy for you

 

Social Media helps to reach your targeted audience, stay engaged with them, and respond to their queries instantly.

Like the old saying, Practice makes the man perfect. You might not get in right at the first instant. So, practice and get it right.

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shadowbizz_ka5h2g November 6, 2020 0 Comments

“Get to First Page on Google in 2 months” Don’t fall Prey to this statement

No one can guarantee a #1 ranking on Google.

This is the statement in google search console help. You can refer to Google search Console Help

Seo is not a one time process. There are several tasks that have to be done over time to get maximum benefits in the long run.

So is it not possible to get to google the first page in 2 months
Yes, it very much possible. But ask these questions to the SEO service agents who are claiming to get you the result in 2 months.

What is the techniques  SEO service agency use to improve the website Ranking?

Seo agency who use a white hack or ethical techniques will be transparent and share their techniques. Beware a “Bad SEO” is more harmful than “No SEO” If misleading and nonethical contents are created in your website then your website might even get removed from the google search index

What are the keywords for which your website is going to rank?

Keyword research and coming up with an ideal keyword list is one of the important tasks of SEO. At the end of the day, people are going to put some keywords in the search engine and your website has to be optimized for those keywords so you appear first in the search engine and the user will click you. So check whether the keywords the SEO agents are suggesting have a good search volume in your region.

  • Ranking for the keywords which does not have enough search volume is of no use. For example a Local shop saloon. Let us say it ranks first for “Stylish haircut saloon” but only 10 users search this keyword in a month then ranking first for this keyword does not make any sense. You can use google trends to check on this data
  • Keywords with good search volumes are not easy to rank, a lot of work has to be done to beat the competitors and rank before. So check whether they are working for keywords with more search volume. It might take time and effort but it will be worth it.

For example, let us consider 2 keywords

Kids haircut – 1800 searches in Singapore in a month

Child hair cut – 170 searches in Singapore in a month

It is good if the saloon shop is ranking for both keywords but what is the saloon shop is ranking only for “child haircut”

No. of people searched: 170

No. of  visitors/ Traffic your website gets: 51 (on average 31% users click rank 1 result)

Now if the saloon shop website ranks fro “Kids haircut”

No. of people searched: 1800

No. of  visitors/ Traffic your website gets: 540 (on average 31% users click rank 1 result)

So what will you prefer to get 51 visitors every month or 540 visitors every month for one particular keyword?

Later takes some effort and time maybe 4 to 6 months depending on your competitors, business, etc but it not worth the time and effort.

What next 540 visitors visit your website for a particular keyword. Do every one become your customer and drive revenue for your business.  The answer is definitely NO.

Is your SEO Service agency going to create any content for your website?

Your website content must be in a way that must turn your visitors into customers. Gifs, Videos, attractive images, understandable text are necessary to convince the users to become your customers. So check with your SEO agency whether they provide these service

 

 

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shadowbizz_ka5h2g September 18, 2020 0 Comments

How to Set Your Marketing Goals

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

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shadowbizz_ka5h2g November 16, 2018 0 Comments