Choosing the Right Social Media for Your Business
Are you using social media for business and are you using it right?
Singapore has 5.83 million people and there 4.92 million internet users. So, without thinking you can say social media will be the best place to attract many clients and increase your sales. Still are you not getting enough traffic and leads. These are simple steps to increase your brand value in social media
Use the correct social media for your business
Facebook is the golden egg: 4.45 million Singaporeans are active Facebook users. If you have products to sell and no doubt Facebook is the excellent media.
If you are targeting B2B marketing LinkedIn will be the right platform. 47.3% of the population are active on this platform
Pinterest is the most underrated platform on the list. If you use this visual-based platform right you can definitely increase your leads and sales
If you are targeting the age group of 20-35, you can go for Instagram which is the second most popular social media in Singapore. 50% of Instagram users follow the brands.
Using Videos Efficiently
Video is the future of social media marketing. 68 percent of internet users in Singapore watching online videos every day. Make more video posts
Create more contents that interest the users. People like stories, to Make your content more shareable rather than sale-able
Allocating budget on different social media
Research and allocate budget on different social media effectively. Here is the post on how to set your marketing budget. How to set a marketing budget
Share Original Contents
People love original content more than cooked ones. Share your originality to get the trust of your customers. Post contents on how you run your business.
Post frequently so you are engaged with the audience. Create a theme for your postings in alignment with your brand. You can also schedule your post in advance to save time. There are many scheduling apps like later.com which is free and will make things easy for you
Social Media helps to reach your targeted audience, stay engaged with them, and respond to their queries instantly.
Like the old saying, Practice makes the man perfect. You might not get in right at the first instant. So, practice and get it right.